Creative Grit: How Vanessa Turned Five Minutes a Day Into a Full-Time Career
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Creative Grit: How Vanessa Turned Five Minutes a Day Into a Full-Time Career
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About this listen
Join host Misty Doan as she sits down with Vanessa Gertson, the creative force behind Lola Boutique and fabric designer for Moda Fabrics. Vanessa shares her inspiring journey from a divorced mom working until 1 AM to becoming a recognizable name in the quilting industry. Discover how she built her signature style, overcame imposter syndrome, and learned to protect her creative energy while building a sustainable business.
Key Episode Highlights:
- How Vanessa started her fabric design career with just five minutes a day in Photoshop while raising two young kids
- Getting rejected by Moda, then coming back a year later with improved designs that landed her the dream job
- Working from her kids' bedtime until 1 AM as a single mom and learning when to finally say no to opportunities
- Building a signature style without using signature colors - creating recognizable designs while changing palettes every collection
- Her design evolution from hand-drawing and scanning sketches to drawing directly on iPad Pro
- Why she won't write another book right now and how she protects her creative energy from overextension
- Living 45 minutes from Zion National Park and how nature resets inspire her fabric collections
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