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Creative Agency Account Manager Podcast

Creative Agency Account Manager Podcast

By: Jenny Plant - Account Management Skills Ltd
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 This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.@Account Management Skills Ltd Economics Education Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales

    Inside Client Services: A CSD's Take on Global Expansion, with Laura Smales
    Jun 26 2025
    Welcome to episode 140, with Laura Smales, Client Services Director at Creative search marketing agency, Rise At Seven. This episode is going to be particularly interesting if you are a CSD in an agency and curious how another one operates. Here’s what we covered in this episode: How Rise at Seven differentiates themselves from other agencies Why Laura and her client service team prioritise solving the client’s biggest business challenge and how her team works with their internal craft and strategy team Laura also shares how the agency won over global clients and have extended their global footprint beyond the UK market to Europe and the US A walk through their proprietary AI-driven methodologies and tools they use to help get clients the demand or discoverability they want Laura’s practical tips for what makes a superb account manager in this AI-driven world and how to build trust and relationship stickiness with your clients Do reach out to her on LinkedIn, if you’re keen to learn more about how Rise At Seven is shaping global agency-client partnerships. And if you're curious about how AI can support account managers not only in retaining clients but also in growing global accounts – don’t miss my upcoming live webinar on 10th July 2025. You can register here: https://us02web.zoom.us/meeting/register/HqfuUMsbSDu_qKpnhZhlEg
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    47 mins
  • Conversations not presentations - mastering sales, with Blair Enns

    Conversations not presentations - mastering sales, with Blair Enns
    Jun 12 2025
    Welcome to episode 139. My guest is Blair Enns - a globally recognised author, speaker and the founder of Win Without Pitching, a sales training company that has transformed how creative professionals position and sell their expertise Blair is the author of three books; o The Win Without Pitching Manifesto, a rallying cry for creative agencies to stop giving away their thinking for free. o Pricing Creativity, a guide to pricing your work based on value, not hours. o And now, his latest book - The Four Conversations a model for selling expertise If you’ve ever felt stuck in the sales process, unsure how to talk about money, or like you’re chasing clients instead of leading them - this episode is for you. You can connect with Blair Enns here: LinkedIn: https://www.linkedin.com/in/blairenns/ Website: http://www.winwithoutpitching.com/ Books: https://www.amazon.co.uk/Books-Blair-Enns/s?rh=n%3A266239%2Cp_27%3ABlair%2BEnns
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    42 mins
  • Why Account Management Deserves More Respect, with David C. Baker

    Why Account Management Deserves More Respect, with David C. Baker
    May 27 2025
    Welcome to episode 138. If you’re managing client relationships - or leading others who do - this episode is packed with practical advice. I’m joined by David C. Baker, widely regarded as "the expert's expert" in the marketing agency world. David has advised over 1,000 entrepreneurial experts through his consulting firm, Punctuation, which he founded back in 1994. He's the author of 7 books, including the influential "The Business of Expertise" and "Secret Tradecraft of Elite Advisors," and his latest book “Selling your professional services firm”. His insights have been featured in The New York Times, Wall Street Journal and numerous other publications. As the co-host of the popular "2Bobs" podcast, David regularly shares his expertise on agency management. With decades of experience working with marketing services firms, David brings unparalleled insights into the nuanced relationship between account management and project management - which makes him the perfect guest as we prepare for the third annual Account and Project Management event in Atlanta in September 2025. Here’s just a handful of the things we covered: • Why growing the account is the primary role of an account manager - and why order-taking isn’t enough (particularly now) • The healthy tension that needs to exist between AMs and PMs - and what happens when one person does both • Why strong account managers read the room - not just run the meeting • How to lead clients without being pushy - and why honesty is your best sales strategy • Practical tips for handovers, managing workload, and setting account managers up for success • And why account managers can - and should - lead the AI conversation within the agency David also shares thoughts on leadership, compensation, and the future of AM in an AI-driven world. If this conversation sparked ideas for how you can grow your client relationships, lead more confidently, and future-proof your role - then imagine what could happen if you gave yourself two days completely focused on it. Join us in Atlanta this 23rd and 24th of September for the AM/PM Conference - the only event created specifically for agency account and project managers. This isn’t just another conference. It’s where you’ll: • Surround yourself with people who get it - fellow AMs and PMs facing the same pressures and expectations you are • Learn practical strategies to retain and grow client accounts, manage tricky situations, and improve delivery - without burning out • Discover exactly how other agencies are using AI to work smarter, automate the boring stuff, and deliver faster, better outcomes • Leave with fresh tools, frameworks, and real-world examples you can put into practice the very next day I’ll be there, David C. Baker will be there, and we’re also joined by Brett Harned - founder of the Digital PM Summit and author of Project Management for Humans. If you’re serious about growing your career and elevating your role - this is where it happens. Visit https://www.punctuation.com for all the details and to grab your spot.
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    54 mins

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