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Creative Agency Account Manager Podcast

Creative Agency Account Manager Podcast

By: Jenny Plant - Account Management Skills Ltd
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 This podcast is for you if you are managing day to day client relationships in a creative agency. The aim of the podcast is to share insights and tips to help you add more value to the client's business, strengthen your relationships with your clients, develop your skills in account management and grow your agency's business.@Account Management Skills Ltd Economics Education Management Management & Leadership Marketing Marketing & Sales
Episodes
  • 4Ps of AI-enabled account management, with Jenny Plant

    4Ps of AI-enabled account management, with Jenny Plant
    Aug 19 2025
    Welcome to Episode 144. In this episode, Jenny Plant discusses how account managers can remain indispensable in the face of AI's transformative impact on marketing. She explores the current AI landscape from the perspectives of clients, agency owners, and account managers, introducing her Four P's framework for integrating AI into account management. The episode highlights real-world examples of AI applications, the importance of developing AI skills, and common pitfalls to avoid. Jenny concludes by emphasizing the necessity for account managers to lead the change in their roles as AI continues to evolve. The AI-enabled Account Accelerator is my flagship training and coaching programme that’s designed to help agencies unlock consistent client growth and retention – powered by both proven strategy and smart AI integration. This isn’t just theory. Past participants have seen up to 45% growth in revenue from existing clients. You’ll learn how to: Spot the best opportunities to grow your accounts faster Catch and fix client issues before they escalate Use AI to prepare for meetings, summarise calls, and personalise comms Share fresh ideas with confidence and keep your clients loyal and happy Apply a repeatable, strategic process that your whole team can follow Whether you join the 12-week Sprint or the one-year programme, you’ll walk away with practical tools, coaching, and ongoing support. It’s for anyone who is managing client relationships and tasked with retaining and growing the account. The next intake kicks off on 16th September 2025 and we’ve already taken confirmed bookings. Visit the Account Accelerator training page and find out more or book a quick call with me to discuss if it’s the right fit. https://www.accountmanagementskills/account-accelerator
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    32 mins
  • Practical AI for Non-Techie Agency Leaders, with Heather Murray

    Practical AI for Non-Techie Agency Leaders, with Heather Murray
    Aug 5 2025
    Welcome to episode 143. This episode continues our theme of AI integration into the agency business operations. My guest is Heather Murray, a generative AI expert, Top 5 MarTech influencer globally, international speaker and Founder of AI for Non-Techies (award-winning AI training and learning hub). Regularly featured in Forbes magazine, Heather brings energy and enthusiasm to the world of AI. Her accessible, jargon-free approach helps people overcome confusion, reluctance and fear when it comes to where to start. Heather has formed powerful working partnerships with the likes of Toyota, Mitsubishi and Salesforce, and drove $75m in client pipeline in 2023, all with the help of AI. Passionate about purposeful business, Heather uses 20% of all profits to run grassroots community work with isolated elderly people. Following my AI for client retention and growth webinar in July 2025, I’ve had lots of conversations with agency owners and account managers who are starting to embrace AI in their daily workflows. Here's what we cover in this chat: - Why agency owners don’t need to be tech experts to thrive with AI - How AI can help you deliver more value to clients without burning out the team - The risks of ignoring AI - and how to start experimenting safely and smartly if you're thinking, "I really need to get serious about using AI in my account management role," then let me tell you about something coming up that could be perfect for you if you’re listening to this before September 16th 2025. The AI-enabled Account Accelerator is my flagship training and coaching programme that’s designed to help agencies unlock consistent client growth and retention - powered by both proven strategy and smart AI integration. This isn’t just theory. Past participants have seen up to 45% growth in revenue from existing clients. You’ll learn how to: ✅ Spot the best opportunities to grow your accounts faster ✅ Catch and fix client issues before they escalate ✅ Use AI to prepare for meetings, summarise calls, and personalise comms ✅ Share fresh ideas with confidence and keep your clients loyal and happy ✅ Apply a repeatable, strategic process that your whole team can follow Whether you join the 12-week Sprint or the one-year programme, you'll walk away with practical tools, coaching, and ongoing support. It’s for anyone who is managing client relationships and tasked with retaining and growing the account. The next intake kicks off on 16th September 2025 and we've already taken confirmed bookings. Head to https://www.accountmanagementskills.com to find out more or book a quick call with me to discuss if it’s the right fit.
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    41 mins
  • Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman

    Mastering agency niching: How to boost your pipeline and navigate AI, with Steve Guberman
    Jul 22 2025
    Welcome to Episode 142. I'm chatting with Steve Guberman. With over 25 years in the creative, marketing, advertising, and public relations industry, including a decade spent running and eventually selling his own successful agency, Steve now channels his expertise into coaching agency owners. As the founder of Agency Outsight, Steve helps owners unearth their challenges, define their goals, and conquer them all, enabling them to build and run the agency of their dreams. During this chat, we cover the biggest challenges agency owners are facing today, namely: - pipeline pressures - the impact of AI - the hot topic of niching - why strong account management remains key to the growth and longevity of your client relationships - the powerful impact of humility and empathy in agency leadership - and practical advice on initiating meaningful conversations to re-engage with your clients. You can connect with Steve Guberman via LinkedIn: https://www.linkedin.com/in/agencycoach/ or https://www.linkedin.com/company/agency-outsight/ And find more information on the Agency Outsight website: https://www.agencyoutsight.com/ and podcast: https://www.agencyoutsight.com/podcast/ You can find more podcast episodes, more details about my account retention and growth training, and subscribe to my newsletter on my website: https://www.accountmanagementskills.com
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    40 mins
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