Branded Impact Podcast #3 | with Deb North, Founder of YES! Athletics

In this episode, we sit down with Deb North, the powerhouse behind Yes Athletics — the first brand to design wrestling shoes for women.

Deb shares how her daughter's passion for wrestling sparked the idea, and how she turned that spark into a national brand now sold in Dick’s Sporting Goods and worn by athletes across the U.S. From launching amid a pandemic to navigating a male-dominated industry, Deb’s journey is full of grit, grace, and innovation.

🔑 What You’ll Learn

• 👟 How identifying an underserved market led to a purpose-driven business

• 🧠 Why mentorship, collaboration, and faith over fear are game-changers for women founders

• 💡 How grassroots marketing and brand ambassadors fuel organic growth

• 👧🏽 The power of product innovation — like singlets with period protection and high-cut sports bras

🧲 This episode is for: Women entrepreneurs, product-based founders, and anyone passionate about building with intention, authenticity, and impact.

📇 Connect with Deb & YES! Athletics:

• Instagram: https://www.instagram.com/yesathleticsusa/

• Facebook: https://www.facebook.com/YesAthleticsUSA/

• Pinterest: https://www.pinterest.com/yesathleticsj/

• LinkedIn Deb: https://www.linkedin.com/in/debt1/

• • LinkedIn YES! Athletics: https://www.linkedin.com/company/yes-athletics/

  💌 Join the Rebrand Era:✨ Loved this episode? Follow the podcast so you don’t miss what’s next! 📩 DM @brandingbyjo on IG and let Jo know what resonated most. 🎯 Ready to align your brand with your purpose? Book a Call: Connect with Jo use link: https://brandingbyjo.com/contact

• 10% off using code BRAND

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