Crafting Brands That Last
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Crafting Brands That Last
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About this listen
Hosts Kyle Goldman and Isaiah Ogasawara sit down with Nadia Babar, Head of Marketing at Wingback, to unpack what it means to market with soul in a world of mass production.
Nadia shares how Wingback’s commitment to craftsmanship and sustainability sets it apart, how to sell simple products like pens and wallets with emotional resonance, and why great marketing is rooted in empathy, curiosity, and experimentation.
She also dives into her shift from B2B to DTC, building community around heritage products, and how AI helps small teams punch above their weight.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.