Overview When your business feels like a “junk drawer” of offers, perfectionism and over-prepping can keep you invisible.

Business strategist Yvonne McCoy shares how she rebuilt after 2020 by creating the Client’s Trust Journey—a simple, human path that helps the right people find (and trust) you. We talk about ditching perfection, reframing “failure” as data, letting your voice lead, and why authentic visibility attracts clients who already love your energy.

You’ll learn

1. Why “practicing to be perfect” makes your message irrelevant—and what to do instead.
2. The mindset shifts from “I need to be fixed” to “I need to be found.”
3. How your voice (stories, words, energy) helps clients self-select.
4. A kinder way to view failure: do → get a result → evaluate → improve.
5. Practical “gap steps” to build visibility without jumping straight to the big stage.
6. How authentic presence filters in the right clients (and filters out the wrong ones).

Gold quotes

1. “Adults need their information to be relevant. If you keep practicing perfect, the problem has already changed.” —Yvonne
2. “You don’t need to be fixed. You need to be found.” —Yvonne
3. “Failure isn’t a verdict—it’s data.” —Yvonne
4. “The message isn’t my body. The message is the message.” —Andrea

About Yvonne Yvonne McCoy, MBA helps entrepreneurs struggling with sporadic sales attract and convert the right clients. She focuses on building trust, transforming interactions into relationships, and streamlining systems for sustainable success. After a 2020 reset, she created the Client’s Trust Journey to bring clarity, alignment, and real results.

Resources & next steps

1. Join Yvonne’s live monthly workshop: Attract Your Right Client by Using the Unique Powers You Already Have (live, cameras-on encouraged).
2. Connect with Yvonne: LinkedIn & Facebook (search Yvonne McCoy, MBA).
3. Yvonne’s podcast: One Small Change.

Try this today

1. Ship something imperfect: a 60-second video, a simple post, or a short email to your list.
2. After you publish, ask: What result did I get? What’s the one tweak I’ll try next time?

If visibility still feels scary (hi, “Sally” the self-saboteur 👋), this episode will calm your nervous system and sharpen your strategy. Business Makeover Specialist Elaine Turso shares how to align your brand, website, and CRM for next-level growth—and why repurposing isn’t lazy, it’s leadership.

We dig into turning one strong video or blog post into weeks of platform-specific content, the tools that make it fast (without sounding like AI wrote it), and the follow-up moves that convert views into sales conversations.

• Self-sabotage, named & tamed: Elaine’s “Sally in the trunk” method for getting out of your own way—without pretending fear doesn’t exist.
• Repurpose with intention: Start with a video or blog post, then spin it into platform-specific posts (same message, different packaging).
• The workflow:
• Edit long-form quickly with Descript (cut ums/mistakes in the transcript; video updates automatically).
• Auto-clip for Shorts/Reels.
• Tailor captions by platform (LinkedIn ≠ Instagram ≠ Facebook).
• Schedule smart via your CRM (Elaine uses GoHighLevel).
• Evergreen ≠ copy/paste: Re-run winning content on a 90-day cycle and add fresh perspective.
• ROI without obsessing: Take a snapshot of followers/traffic now, commit to 6 months of consistent posting, and measure progress—don’t chase vanity metrics.
• CTAs that work: Prioritize DMs or a quick call over cold links; post with a clear intention every time.
• Follow-up that closes the loop: Why most leads die after the first touch—and how to fix it.

• Free gift: The One with the Follow-Up Strategy (Video + Worksheet) — create a simple, aligned system for customers, active leads, and passive leads. https://www.elaineturso.com/follow-up
• Tools: Descript https://get.descript.com/tv90z34s9h5p,

https://www.facebook.com/elaine.turso

https://www.linkedin.com/in/elaineturso/

https://www.instagram.com/elaineturso/

https://www.youtube.com/@elaineturso

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Guest: Erin Summ — International Confidence Transformation Coach helping women entrepreneurs & professionals overcome fear of criticism, “not enough” beliefs, and visibility blocks so they can show up, speak up, and lead.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

• The hidden roots of visibility fear (judgment, criticism, worthiness).
• Why perfectionism = procrastination (and how to break the loop).
• Erin’s simple visualization practice to rewire your brain for confidence.
• How to start small (safe rooms, short videos) and stack wins.
• What audiences actually want now: authenticity over polish.
• A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

• Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
• Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: ErinSumm.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page

Guest: Valeria Basso — mentor for women who want to find their purpose, own their value, and build a Soul Brand so they can return to the joyful, impactful life they were designed for.

Episode summary:

Why is visibility so hard—especially for heart-centered women entrepreneurs? Valeria shares how deep, often inherited wounds around self-worth make us hide, imitate others, or polish ourselves into invisibility. She introduces Soul Branding: a branding-as-healing process that helps you reclaim your value, infuse your essence into your brand, and show up in a new, collaborative way of doing business. We dig into authenticity, the subconscious signals your audience feels, and why your energy is the most underrated marketing asset you have.

You’ll learn:

• The real reason visibility triggers women entrepreneurs (self-worth + lineage patterns).
• Why heart-led founders are ushering in a new, collaborative business paradigm—and the tension of building it inside old systems.
• Soul Branding 101: branding as a healing process that helps you own and express your true value.
• How copying industry language erodes trust—and how to sound like you again.
• The two things competitors can’t replicate: your energy and your unique expression (voice/appearance/personality).
• How authenticity builds subconscious trust (and why audiences feel it when you’re out of sync).
• 
  

Try this today:

List 3 words that describe the energy you want clients to feel from you (e.g., calm, grounded, bright). Edit one headline, About paragraph, or video intro so those three words are unmistakable.

Connect with Valeria Basso:

Website: https://www.symphonicval.com/

LinkedIn https://www.linkedin.com/in/symphonicval/

Connect with Andrea:

Connect With Andrea Stenberg

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

If this episode helped:

Share it with a friend, follow the show, and leave a quick rating/review on Apple Podcasts or Spotify—it really helps more good humans find us.

Guest: Jen Vertanen — Speaker, Transformation Empowerment Coach, soon-to-be author, podcast host, and founder of BE. DARE. CREATE. She guides “impatiently restless” folks who are done waiting for someday to define success, take courageous action, and build the life/legacy they want—fast.

Episode summary:

Feeling “too much” and “not enough” at the same time. Wearing ten different identities—and losing track of the real you. Jen and Andrea go deep on why authentic visibility is non-negotiable for coaches, healers, and heart-centered entrepreneurs (in a saturated, more-savvy market), and how to find the version of you that’s worth turning the volume up on. Jen shares her 80-year-old future-self method, worthiness work, and why small, bold external choices (pink hair, fuchsia Docs) often reflect big internal alignment.

You’ll learn:

• Why buyers are more discerning—and how authenticity cuts through.
• The “death by a thousand paper cuts” messages (“too much / not enough”) that shut us down.
• Jen’s Future Self at 80 exercise to reverse-engineer who you want to be—starting today.
• How external cues (style/brand) can anchor internal identity and consistent showing up.
• Moving from hiding to worthy of being heard—without over-performing confidence.
• Practical ways to be visible that match your energy (not just one channel).

Try this today:

Write a quick snapshot of your 80-year-old self living a life you’re proud of. Identify 3 qualities she embodies. Choose one tiny action you can take today that expresses one of those qualities (how you post, what you wear on camera, what you say “no” to).

Website: bedarecreate.com

Facebook: facebook.com/jennifervertanen

Instagram: instagram.com/jenvertanen

LinkedIn: linkedin.com/in/jenvertanen

YouTube: youtube.com/jenvertanen

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Guest: Kim McLaughlin, MA — psychotherapist, coach, speaker, best-selling author, and podcaster helping people move from struggling with food/weight to feeling peaceful with food.

Episode summary:

If you’ve ever told yourself “I’ll get visible when I lose the weight / fix my hair / feel more confident,” this conversation is for you. Kim explains how body discomfort and emotional eating can drive “invisibility,” why waiting for a future version of yourself keeps you stuck, and how to anchor into your why so you can show up now—on camera, on stage, and in sales conversations—with the body you have today.

• Why visibility feels hard when your body feels unsafe (wanting to be invisible vs. running a business).
• The moving goalpost of “I’ll show up when…” and how years slip by.
• Shift the message: your body isn’t the message—your message is.
• Start with your why to create urgency and courage (without perfection).
• Every conversation is a speaking gig: podcasts, networking, DMs, even sales calls.
• Get help: how coaching and aligned systems make showing up sustainable.

Website: FeedYourSoulUnlimited.com

Grab Kim's free gift Am I an Emotional Eater? Take Kim’s quick quiz to get clarity and next steps. Grab it here: https://go.feedyoursoulunlimited.com/emotionaleatingquizfysu

Facebook https://www.facebook.com/KimMcLaughlinLMFT

Instagram https://www.instagram.com/feedyoursoulunlimited/

LinkedIn https://www.linkedin.com/in/kim-mclaughlin/

YouTube https://www.youtube.com/@FeedYourSoul

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Host: Andrea Stenberg — video/visibility strategist Note: This is a launch-day teaser. The full interview drops soon.

• Why the very first step is the hardest—and how momentum kicks in once you post. (0:00–2:27)
• Alex’s origin story: from fitness director to weekly lives that snowballed a community—and a new business. (2:28–5:30)
• Tech isn’t the block; “what do I say?” is—start with what you’re most confident about. (5:31–7:20)
• Play the long game: one “bad” video won’t make or break you. (7:21–8:05)
• Do-it-now challenge: record a 60-sec intro and post it—exact script inside. (8:06–9:40)
• Idea capture tip: keep a running list so you’re never “out of ideas.” (9:41–10:20)
• Have fun with it: why natural, imperfect videos resonate (yes, even in pajamas). (10:21–11:08)

Record a 60-second intro: who you are, who you help, and that you’re showing up more. Invite viewers to comment “excited” if they’re in. Post it and tag @andreastenberg so we can cheer you on.

Alex is a video marketing strategist who’s helped 3,000+ entrepreneurs get on video (especially live) with ease and confidence.

Find out more about Alex at http://www.unscriptedmoment.com/videoskillslab

Facebook Group https://www.facebook.com/groups/videohangout

Instagram https://www.instagram.com/alexcarmeli/

YouTube https://www.youtube.com/@alexcarmeli8235

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Guest: Elaine Turso — Business Makeover Specialist & CRM Collaboration Partner. She aligns brand, website, and CRM so your business is ready for next-level growth.

In this episode: Heart-centered entrepreneurs don’t hide because they’re lazy—they hide because visibility triggers judgment, capacity fears, and good old self-sabotage. Elaine shares her simple, memorable way to spot sabotage (she calls hers “Sally”), and how to contain it so you can show up—your way. If social feels heavy, she offers other paths (1:1 outreach, networking) and the mindset to back them up. We also talk about giving yourself homework, building systems (brand/website/CRM) that support consistent visibility, and choosing channels that actually light you up.

You’ll learn:

• Why “I’m not posting” is often a capacity fear in disguise.
• The “Sally in the trunk” mental model to tame self-sabotage (not fight it).
• Visibility alternatives if you don’t want to live on social (and how to make them work).
• Why aligning brand, website, and CRM removes friction and builds confidence to be seen.
• How simple, consistent actions beat perfection every time.

Try this today: Name your inner saboteur and visualize moving them from the passenger seat to the trunk. Then take one tiny visibility action that feels light: send a warm DM, confirm a coffee chat, or post a short “here’s how I help” note.

Connect with Elaine Turso: Business Makeover + CRM support:

Facebook https://www.facebook.com/elaine.turso

LinkedIn https://www.linkedin.com/in/elaineturso/

Instagram https://www.instagram.com/elaineturso/

YouTube https://www.youtube.com/@elaineturso

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur