Overview When your business feels like a “junk drawer” of offers, perfectionism and over-prepping can keep you invisible.

Business strategist Yvonne McCoy shares how she rebuilt after 2020 by creating the Client’s Trust Journey—a simple, human path that helps the right people find (and trust) you. We talk about ditching perfection, reframing “failure” as data, letting your voice lead, and why authentic visibility attracts clients who already love your energy.

You’ll learn

1. Why “practicing to be perfect” makes your message irrelevant—and what to do instead.
2. The mindset shifts from “I need to be fixed” to “I need to be found.”
3. How your voice (stories, words, energy) helps clients self-select.
4. A kinder way to view failure: do → get a result → evaluate → improve.
5. Practical “gap steps” to build visibility without jumping straight to the big stage.
6. How authentic presence filters in the right clients (and filters out the wrong ones).

Gold quotes

1. “Adults need their information to be relevant. If you keep practicing perfect, the problem has already changed.” —Yvonne
2. “You don’t need to be fixed. You need to be found.” —Yvonne
3. “Failure isn’t a verdict—it’s data.” —Yvonne
4. “The message isn’t my body. The message is the message.” —Andrea

About Yvonne Yvonne McCoy, MBA helps entrepreneurs struggling with sporadic sales attract and convert the right clients. She focuses on building trust, transforming interactions into relationships, and streamlining systems for sustainable success. After a 2020 reset, she created the Client’s Trust Journey to bring clarity, alignment, and real results.

Resources & next steps

1. Join Yvonne’s live monthly workshop: Attract Your Right Client by Using the Unique Powers You Already Have (live, cameras-on encouraged).
2. Connect with Yvonne: LinkedIn & Facebook (search Yvonne McCoy, MBA).
3. Yvonne’s podcast: One Small Change.

Try this today

1. Ship something imperfect: a 60-second video, a simple post, or a short email to your list.
2. After you publish, ask: What result did I get? What’s the one tweak I’ll try next time?

If visibility still feels scary (hi, “Sally” the self-saboteur 👋), this episode will calm your nervous system and sharpen your strategy. Business Makeover Specialist Elaine Turso shares how to align your brand, website, and CRM for next-level growth—and why repurposing isn’t lazy, it’s leadership.

We dig into turning one strong video or blog post into weeks of platform-specific content, the tools that make it fast (without sounding like AI wrote it), and the follow-up moves that convert views into sales conversations.

• Self-sabotage, named & tamed: Elaine’s “Sally in the trunk” method for getting out of your own way—without pretending fear doesn’t exist.
• Repurpose with intention: Start with a video or blog post, then spin it into platform-specific posts (same message, different packaging).
• The workflow:
• Edit long-form quickly with Descript (cut ums/mistakes in the transcript; video updates automatically).
• Auto-clip for Shorts/Reels.
• Tailor captions by platform (LinkedIn ≠ Instagram ≠ Facebook).
• Schedule smart via your CRM (Elaine uses GoHighLevel).
• Evergreen ≠ copy/paste: Re-run winning content on a 90-day cycle and add fresh perspective.
• ROI without obsessing: Take a snapshot of followers/traffic now, commit to 6 months of consistent posting, and measure progress—don’t chase vanity metrics.
• CTAs that work: Prioritize DMs or a quick call over cold links; post with a clear intention every time.
• Follow-up that closes the loop: Why most leads die after the first touch—and how to fix it.

• Free gift: The One with the Follow-Up Strategy (Video + Worksheet) — create a simple, aligned system for customers, active leads, and passive leads. https://www.elaineturso.com/follow-up
• Tools: Descript https://get.descript.com/tv90z34s9h5p,

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https://www.linkedin.com/in/elaineturso/

https://www.instagram.com/elaineturso/

https://www.youtube.com/@elaineturso

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

Facebook Page https://www.facebook.com/TheBabyBoomerEntrepreneur

Guest: Erin Summ — International Confidence Transformation Coach helping women entrepreneurs & professionals overcome fear of criticism, “not enough” beliefs, and visibility blocks so they can show up, speak up, and lead.

Host: Andrea Stenberg — video & visibility strategist

Episode summary:

Why is visibility so scary—especially for women? Erin and Andrea unpack the early messages (“you’re too much / not enough”), perfectionism, and the habit of “getting ready to get ready” that keeps brilliant entrepreneurs quiet. Erin shares her journey from painfully shy student to confident speaker and coach, plus practical ways to rewire your beliefs, use visualization, and take tiny actions that build real confidence on camera and on stage.

You’ll learn:

• The hidden roots of visibility fear (judgment, criticism, worthiness).
• Why perfectionism = procrastination (and how to break the loop).
• Erin’s simple visualization practice to rewire your brain for confidence.
• How to start small (safe rooms, short videos) and stack wins.
• What audiences actually want now: authenticity over polish.
• A reframe that helps: it’s not about you—it’s about your bigger vision and who you serve.

Try this today:

Record a 60-second intro video on your phone: who you help + one way you help. Send it to a trusted friend or small group, or post it if you’re ready. Then write one sentence about your bigger vision and keep it where you can see it before you hit “record.”

Resources mentioned:

• Bold Confident You Unleashed Card Deck and Journal by Erin Sum (48 cards + prompts for daily confidence habits). http://www.erinsumm.com/carddeckjournal
• Empowered Woman Speaker Series — free monthly 90-minute event (replays on YouTube).

Connect with Erin Sum:

Website: ErinSumm.com

Facebook Group: Confident Woman Community with Erin Sum

https://www.facebook.com/groups/confidentwomancommunity

YouTube: https://www.youtube.com/@ErinSummConfidenceCoach

Instagram: https://www.instagram.com/erinsummconfidencecoach/

TikTok: @erinsummconfidencecoach

Connect with Andrea:

website: https://www.thebabyboomerentrepreneur.com/

LinkedIn https://www.linkedin.com/in/andreastenberg/

Instagram https://www.instagram.com/andreastenberg/

YouTube https://www.youtube.com/andreastenberg?sub_confirmation=1

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