Overview When your business feels like a “junk drawer” of offers, perfectionism and over-prepping can keep you invisible.

Business strategist Yvonne McCoy shares how she rebuilt after 2020 by creating the Client’s Trust Journey—a simple, human path that helps the right people find (and trust) you. We talk about ditching perfection, reframing “failure” as data, letting your voice lead, and why authentic visibility attracts clients who already love your energy.

You’ll learn

1. Why “practicing to be perfect” makes your message irrelevant—and what to do instead.
2. The mindset shifts from “I need to be fixed” to “I need to be found.”
3. How your voice (stories, words, energy) helps clients self-select.
4. A kinder way to view failure: do → get a result → evaluate → improve.
5. Practical “gap steps” to build visibility without jumping straight to the big stage.
6. How authentic presence filters in the right clients (and filters out the wrong ones).

Gold quotes

1. “Adults need their information to be relevant. If you keep practicing perfect, the problem has already changed.” —Yvonne
2. “You don’t need to be fixed. You need to be found.” —Yvonne
3. “Failure isn’t a verdict—it’s data.” —Yvonne
4. “The message isn’t my body. The message is the message.” —Andrea

About Yvonne Yvonne McCoy, MBA helps entrepreneurs struggling with sporadic sales attract and convert the right clients. She focuses on building trust, transforming interactions into relationships, and streamlining systems for sustainable success. After a 2020 reset, she created the Client’s Trust Journey to bring clarity, alignment, and real results.

Resources & next steps

1. Join Yvonne’s live monthly workshop: Attract Your Right Client by Using the Unique Powers You Already Have (live, cameras-on encouraged).
2. Connect with Yvonne: LinkedIn & Facebook (search Yvonne McCoy, MBA).
3. Yvonne’s podcast: One Small Change.

Try this today

1. Ship something imperfect: a 60-second video, a simple post, or a short email to your list.
2. After you publish, ask: What result did I get? What’s the one tweak I’ll try next time?