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What’s the fastest and easiest way to grow your convenience store sales without breaking budgets?

Answer: SMPs---Strategic Marketing Promotions.

SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome.

But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irresistible to customers. (Most retailers miss this secret.)

SMPs are the best marketing tool to get customers to act, buy and return. They make your store a destination.

Since 2002, we’ve been helping retailers create and fully implement monthly SMP’s that grow sales. And I wanted to see if we can help make growing your sales easier.

I built my SMP Marketing Framework and Process during a seven-year period working for the Sheetz Chain, and it tripled sales and doubled store counts. I’m proud to say it helped catapult Sheetz into the juggernaut it is today.

Our SMPs will work for any size retailer because they are rooted in today’s most effective retail marketing fundamentals. And they are almost impossible to copy.

Our framework combines the best of CPG strategy, creative retail marketing, direct marketing tactics, LTO’s urgency, irresistible customer value, digital & media targeting, and food service offers when needed.

No other firm does what we do, the way we do it.

A little curious? Listen up.

The SMP Framework: Convenience Store Marketing Group

1: How To Find Your Starting Point: The Business Review-Where are we? Where should we go? How?

2: How To Create A Value Wheel-Why do you matter?

3. How To Create Your Competition’s Value Wheels-Why do they matter?

4: How To Place Value Wheels On A Map: Set Up Your Store’s Winning Move (Or Position)

5: How To Make Your ONE Winning Move-Check & Checkmate

6: How To Create A Promotional Plan To Communicate Your Move

7: How To Use Your Retail Ideology In Your Promotions

8: How To Create Your Media Plan That Reaches Customers

9. How To Share Your Plan With The Store Operations Team: Retail Jihad

10: How To Measure Results: Your Future Is Born Here - Learning, Rinse, Repeat

BONUS: How To Get Faster Results-One Hack

http://conveniencemarketing.net/

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When you learn to see...

•The convenience industry and its' customers DIFFERENTLY,

•Your store model and retail marketing DIFFERENTLY...

...ONLY THEN can you create new sales and growth opportunities.

Let's explore:

Why doesn't the convenience store industry grow commensurate with the growing importance of convenience in every other business category?

Are industry profits healthy or not?

Are you creating new customer value or just looking for the next Magical Product at NACS?

Are you a PASSIVE retailer and marketer? Hint: That's the root of your problems...not competitors. (They're passive too)

Are you advocating for your customers FIRST in your company...or yourself? (Amazon's Jeff Bezos advocates for customers first.)

Are you investing time and dollars into creating and marketing new customer value? How?

Why does the convenience industry RANK LAST when it comes to investing a portion of its sales into marketing? And why do industry leaders like Sheetz do the OPPOSITE?

Where do you start to create a better marketing budget?

Ideas for the industry to get itself unstuck.

And much more!

http://conveniencemarketing.net/

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Is putting a radio station that YOU OPERATE inside your convenience store a good retail marketing idea?

Is operating a radio station and selling RMN ads on it in your "retail wheelhouse?"

Prove it to me.

What do your customers say about this?

You didn't ask them....?

Uh oh.




Notes:
So here's the one question of the day for the convenience store CEOs and owners. The question is this: retail media networks, what are they? Are they a good marketing idea? Let's dive into it.

I was recently reading the convenience store dive newsletter, which I love and which I would highly suggest that everybody who listens to this podcast sign up and subscribe to. It's tremendous. It's very, very good. It's called C store dive and you can find it online.

Okay. So I've been reading about retail media networks, which are also known as radio stations inside the convenience store. They're not just a radio station, but a lot of it I think depends on audio and additional digital ads and things like that that are inside display that's inside a convenience store, and the C store dive newsletter goes into this. And there's three big chains recently that are looking at this:

1. Casey's - their radio network is called Casey's access.
   
   
2. Wawa - their network is called the Wawa media network.
   
   
3. 7-Eleven - they're doing it with gulp radio and gulp media. Love the name, by the way.
   
   

So how it works is this. You can either do it yourself, a radio station inside your store, or you can hire a third party to do this for you. And C store dive covers this, uh, talk about some of the vendors out there that do it. And so once you have your radio station as a retailer, you then charge the consumer package goods company for airtime on your radio station or display your digital ads at the point of sale. Cool. Got all that?

So basically you're getting into, if you're a retailer, you're getting into the radio station business and you're going to run radio stations. The idea there is to sell your ad time and have your ads running at point of sale to drive impulse purchases. Okay. So that's the, in a nutshell, that's what we're talking about here is the retailer getting into the radio station business.

Now part of this deal is that the retailer will turn over the first party data to the consumer package goods company. Uh, this is information that's collected at store level, I assume by loyalty cards, just as an example. So the central question I have on retail media networks or being in the radio business for retailers is, is this a good idea? Is it a good idea? And for who?

So let's discuss that.

Um, and again, the question is, who's it a good deal for? Well,

number one, it's certainly good for the consumer package goods company, especially when it comes to collecting first party data. Um, it's a very, I guess it's an efficient way to get that data and have access to it. So then you can turn around and use that first party data, uh, as even as you walk away from, uh, the retail media network. So the, the consumer package goods company, the CPG company has it, they use it as they see fit. So it's, it's good deal for them. That's number one.

Number two, it's certainly good for the retailers because this is new revenue for the retailer, even if they don't sell a single product out of this radio station that's inside their store. So it's just basically, uh, found money and it's extra revenue, uh, to them if they actually sell products as well. So at the point of impulse purchasing, that's, that's, it's kind of a win-

http://conveniencemarketing.net/