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Content Lab

Content Lab

By: IMPACT
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About this listen

 Are you a marketer or content manager struggling to create content? Are you tired of high-level “insights” that don’t give you anything to do right now to make your content better? Do you wish someone would just spill the secrets on what works, what doesn’t, and what’s next? If so, Content Lab is for you. Join IMPACT content strategist Liz Murphy each week for shenanigans, candid conversations with fellow content nerds and industry experts, and the inside scoop on the tools and tactics that will transform you into a content rockstar.IMPACT Economics Marketing Marketing & Sales
Episodes
  • How much does marketing news really matter?

    How much does marketing news really matter?
    Aug 12 2021
    As an inbound marketer, what marketing news matters to you ... if any? And how can you even tell the difference?
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    44 mins
  • They Ask, You Answer and diversity, equity, and inclusion

    They Ask, You Answer and diversity, equity, and inclusion
    Jul 29 2021
    The core thrust behind They Ask, You Answer is that buying behavior has changed a lot in the last 10 to 15 years. On top of that, however, the pool of your ideal customers is a lot more diverse than ever before.
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    36 mins
  • What the heck is going on with all the Google updates?

    What the heck is going on with all the Google updates?
    Jul 15 2021
    In less than 2 months, Google has rolled out six different updates. Is Google trying to hurt us content marketers? (Also, during the conversation, I made a mistake. I inadvertently said the new page performance report is in Google Analytics, when it is actually in Google Search Console. Sorry!)
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    54 mins
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