Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic, honest marketing to build real community — without relying on sleazy sales tactics or viral trends. They discuss the dangers of fear-based messaging, why trust and transparency matter more than ever, and how infusing your everyday life into your content can strengthen your brand (plus simple ways to show up online that feel good for you and your audience.)

What You'll Learn:

• What honest marketing looks like for small businesses
• How fear-based tactics hurt your reputation and bottom line
• Why authenticity wins over "expert hacks"
• How to use your real life (like coffee shop visits or hobbies) to connect with customers
• Easy ways to show up more consistently and joyfully online

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☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals

☺ Connect with Maddy:

* Instagram: https://www.instagram.com/bymaddyaucoin/

* Website: bymaddyaucoin.com

☺ Connect with Kat:

* Instagram: https://www.instagram.com/socialkatmedia/

* Threads: https://www.threads.net/@socialkatmedia

* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/

☺ Free Resources to Help Your Small Business:

https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals