Most leaders fail not because of bad hires—but because they never set clear expectations from the start. In this episode of the No Broke Months Podcast, Dan Rochon shares a step-by-step approach to building an organization where people thrive, results are measurable, and leadership becomes legacy. You’ll also learn the real job description of a successful real estate agent and why hiring without vision is a recipe for failure.

What you’ll learn on this episode

• The true definition of leadership: teach someone how to think so they can get what they want.
• Success starts with belief—specifically, believing you can figure anything out.
• CPI Time: the 5-step job description of a successful agent.
• Prospecting costs you time, marketing costs money, and networking costs both—choose your growth vehicle intentionally.
• Why most people underestimate how much effort success really takes (and how to fix that).
• Time is a more precious asset than money—learn to trade wisely.
• The right way to set performance expectations with new hires.
• How weekly check-ins and clear success metrics reduce turnover and increase confidence.
• Building an organization means replacing yourself in low-value tasks to free up your time for high-impact work.
• Teach to Sell is not about manipulation—it’s about influence rooted in legacy.

Resources mentioned in this episode

• CPI Community: Free access and support from top-performing real estate professionals
• Teach to Sell: Influence through understanding how others think
• Authority Attraction Framework: Prospecting, marketing, and networking as lead gen levers

To find out more about Dan Rochon and the CPI Community, you can check these links:

• Website: No Broke Months
• Podcast: No Broke Months for Salespeople Podcast
• Instagram: @donrochonx
• Facebook: Dan Rochon
• LinkedIn: Dan Rochon
• Teach to Sell Preorder: Teach to Sell: Why Top Performers Never Sell – And What They Do Instead