This week, hosts Casey and Rainey take Reframing Design on the road to The Kitchen & Bath Industry Show (KBIS)—North America’s largest trade show dedicated to all things kitchen and bath design! They get their hands dirty (in the best way possible) with Ifat and her daughter, Noah, the creative duo behind Concretti Designs.

Ifat and Noah are on a mission to prove that concrete isn’t just for sidewalks—it can be elegant, artistic, and stunning in your home. We dive into their journey, from experimenting with unique colors to completely redefining what concrete can be. They also share their passion for sustainability, artisan craftsmanship, and how their environment and community shape their creative vision.

If you love great design, family-run businesses, or just geeking out over cool materials, this one’s for you!

00:00 - Intro

04:04 - The Journey into Concrete Craftsmanship

12:15 - Creative Challenges and Empowerment in a Male-Dominated Industry

21:40 - Inspiration from Nature and Travel

31:39 - The Power of Belief and Dreams

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Mentioned in this episode:

Vacation Rental Designers

https://www.vacationrentaldesigners.com/

Vacation Rental Designers Discount Link