In this episode, I talk with Errol Schmidt from Reinteractive about community involvement and sales strategies. Errol shares how he targets Salesforce by teaching their account executives about Heroku, positioning himself as the go-to expert. We discuss how developers are in sales whether they realize it or not, and the importance of relationship building.

• reinteractive

In this episode, Colleen Schnettler discusses her startup HelloQuery, which allows non-technical people to query databases using natural language. She explains her marketing approach for growing the business, including her LinkedIn outreach system and focus on finding the right niche in the crowded AI space. Colleen also shares insights about her new venture, SaaS Marketing Gym, which helps technical founders develop and implement marketing plans.

In this episode I talk with Dave Farley about how good software engineering prioritizes making code easy to change, since we inevitably need to revise our systems as requirements evolve. Dave also shares stories from building ultra-fast financial trading systems, where his team had to repeatedly rethink their architecture to meet performance demands. We also discuss how key concepts like abstraction and modularity connect to scientific thinking, with both requiring a healthy skepticism toward our own assumptions.

• Modern Software Engineering
• The Software Developers' Guidebook
• Nonsense Monthly