Highlights from this week’s conversation include:

• Bob's Background and Experience (0:46)
• Experience with Fortune 250 Companies (2:57)
• Sales as a Career Choice (5:04)
• Best in Class Sales Organizations (6:12)
• Proprietary Assessments (8:53)
• Qualities of Great Sales Leaders (12:10)
• Servant Leadership in Sales (13:10)
• Structure of One-on-One Meetings (16:41)
• CRM and Sales Process Alignment (20:25)
• Discovery in Sales (22:05)
• Standardization in Sales Processes (26:11)
• Importance of Ideal Client Profiles (30:11)
• AI in Sales (33:01)
• Communication for Customer Retention (36:29)
• Customer Acquisition Costs (39:12)
• Ranking Customers for Focus (43:05)
• Sales Process and Acquisitions (47:09)
• Connecting with Bob and Final Thoughts (50:31)

Join Micah Brandenburg, growth partner and exit strategist, as he unpacks the keys to achieving a legendary exit. Drawing on over 20 years of experience scaling companies, Micah shares actionable insights to help entrepreneurs live a life of significance, fund their unique financial goals, and build a legacy that transforms lives. Learn more at www.legendaryexits.com.

The information provided on this podcast does not, and is not intended to, constitute legal advice; instead, all information, content, and materials available on this podcast are for general informational purposes only.