In this episode, we dive into the critical role of data quality in AI-driven decisions. Discover how flawed, outdated, or biased data can undermine your growth plans and why it's essential to ask the right questions about your data sources.

Learn from real-world examples and gain insights into how AI can be a powerful tool when fed with accurate and relevant data.

Join us as we explore the nuances of AI in real estate and how to ensure your strategy is truly data-driven, not just decorated with data.

Chapters

00:00 The Importance of Accurate Data in Expansion Strategies

02:04 Understanding AI and Its Limitations

04:30 Real-World Examples of Biased Data

06:22 Evaluating AI Tools and Data Sources

08:44 Strategies for Pressure Testing Your Expansion Plans

10:55 How to Leverage AI Effectively

13:10 Final Thoughts on Data-Driven Decision Making

Need a Second Set of Eyes on Your Growth Plan?

✅ Request a Market Study: Let’s identify the top trade areas for your concept using the right data
👉 Click here to request your custom Market Study

✅ Submit a Site for Review: Already looking at a space? I’ll break it down: traffic, trade area, lease risk, and more.
👉 Click here to get a Site Review

📩 Or, each out directly: kyle@10rep.co

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Kyle Inserra is a 15-year restaurant industry veteran and the founder of 10Rep, an outsourced real estate service for restaurants across the country. He specializes in the strategic growth and development of emerging restaurant brands, bringing a unique insider’s perspective shaped by years of hands-on operational experience. His deep industry knowledge allows him to understand and adapt to the evolving needs of his clients. Kyle’s areas of expertise include market insight and trend analysis, strategic site acquisition, advanced lease negotiation, comprehensive property assessment, tenant acquisition and retention strategies, and financial forecasting.

In addition to his advisory work, Kyle is a sought-after keynote speaker on topics including restaurant site selection, restaurant consulting, content creation, and personal branding. He has been featured in Commercial Observer, Entrepreneur, The New York Times, ICSC, and the CREi Summit. Kyle also works as a commercial real estate broker, focusing on landlord and tenant representation in the New York metropolitan market.

Your broker isn’t ghosting you because they’re lazy, they’re ghosting you because your deal is soft. In this straight-shooting solo episode, Kyle breaks down the real reason you’re not getting callbacks, tours, or deals done and spoiler: it’s probably you. From missing financials and vague site criteria to relying on flashy branding instead of real preparation, this episode is your wake-up call. If you want brokers to take you seriously and landlords to say yes, you need to show up with more than hype, you need to be buttoned up.

● Why brokers ignore you—and what top-performing clients do differently
● What landlords actually care about (it’s not your TikTok following)
● How your past ghosting or failed LOIs might be haunting you in the market
● What to include in a franchisee pitch deck that gets brokers moving
● The single biggest mindset shift that makes brokers work harder for you

Franchisee Pitch Deck

https://kyleinserra.gumroad.com/l/fafao

💡 Actionable Takeaways:
● Send a full franchisee bio and personal financials before you start asking for sites
● Know your square footage, rent targets, and timeline—and communicate them clearly
● Treat brokers like partners, not vendors—they’re your front line with landlords
● Use Kyle’s downloadable pitch deck template to brief your broker the right way
● Don’t spread your ask across 10 brokers—build loyalty with 1–2 well-prepared relationships

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If you enjoyed this episode, can we ask a small but mighty favor?

Taking 30 seconds to subscribe and/or leave a review truly changes everything for an independent podcast like ours.

Here's why: Each review not only makes our day (seriously, we screenshot and share them with the whole team), but it also helps new listeners discover Closed Monday when they're searching for restaurant growth content.

The algorithm gods favor podcasts with active reviews, and your words help us climb those charts and reach more operators and franchisors who could benefit from these conversations.

Whether it's a quick star rating or a few words about what you found valuable, your review helps us continue bringing you these expert conversations week after week.

Thank you for being part of our community. We're building something special here, and your support makes all the difference!

Here’s the dirty secret about franchising: most brands never make it past 10 units, not because they can’t find franchisees, but because they’re not built to scale. In this no-holds-barred solo episode, Kyle breaks down exactly why growth stalls, what separates breakouts from burnouts, and what franchisors need to fix if they ever want to go from 10 to 50, or 50 to 100. Whether you're a founder hitting a wall or a franchisee wondering what’s really going on behind the curtain, this one’s a must-listen.

💡 Actionable Takeaways:
● Build real playbooks—don’t rely on the founder for everything
● Automate your onboarding to eliminate friction and save time
● Appoint a Franchise Business Coach to drive accountability
● Prep franchisees with landlord-ready materials before they hit the market
● Stop over-investing in sizzle when your operational steak is raw

If you enjoyed this episode, can we ask a small but mighty favor?

Taking 30 seconds to subscribe and/or leave a review truly changes everything for an independent podcast like ours.

Here's why: Each review not only makes our day (seriously, we screenshot and share them with the whole team), but it also helps new listeners discover Closed Monday when they're searching for restaurant growth content.

The algorithm gods favor podcasts with active reviews, and your words help us climb those charts and reach more operators and franchisors who could benefit from these conversations.

Whether it's a quick star rating or a few words about what you found valuable, your review helps us continue bringing you these expert conversations week after week.

Thank you for being part of our community. We're building something special here, and your support makes all the difference!