Welcome back to Pyvot Point, your AI-generated audio sidekick for smarter marketing moves (and fewer “did I just get outsmarted by a script?” regrets).

In this episode, we’re cracking open the black hole that is click fraud, invalid traffic, and leads that ghost. You might think your ad campaigns are performing...until you realize half your clicks are coming from bots, click farms, or an overly competitive startup.

We unpack:

• Why 14% of your ad traffic might be totally fake (yes, even the “exciting spike” last week)
• How bad leads waste not just budget, but your sales team’s sanity
• The difference between clicks that look good and leads that actually buy something
• Five strategies to fight back: fraud tools, tighter targeting, lead scoring, and better landing pages
• The shift from measuring clicks to measuring impact, and why your CFO will thank you for it

If your Google Ads report looks great but your pipeline looks empty, this one’s for you.

So close that spreadsheet, cancel the ad spend pity party, and tune in. It's time to stop funding fraudsters and start making your PPC budget actually work.

Hit play, stop the bots, and pivot smarter.

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This episode of Pyvot Point was generated with the use of AI tools (and a little editing from a real-life human being). For more information on how we did this, be sure to reach out to us here.

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