Israel Woodson is the Founder and CEO of HydroCare Cleaning and Restoration, an independent company specializing in commercial tile restoration, residential floor cleaning, and water removal services. He grew up immersed in the flooring and construction industries through his father's business. After nearly a decade of owning a retail business, Israel founded HydroCare in 2011.

Many business owners underestimate how much cleanliness impacts their reputation and customer retention. A smelly bathroom, streaky floors, or dusty corners can quietly drive customers away without a word. How can you ensure your commercial space leaves a lasting impression in the areas that matter most?

According to cleaning and restoration expert Israel Woodson, cleanliness is more than aesthetic appearances; it’s a critical component of the customer experience. Commercial businesses should prioritize areas like restrooms and entryways, as these often form a guest’s first impression and can make or break their decision to return. Israel encourages moving away from outdated cleaning methods in favor of advanced tools and deep cleaning techniques that target overlooked spaces like corners and high-traffic zones. When in-house efforts fall short of expectations, hiring a cleaning company that recognizes your needs can help create a welcoming environment that supports business growth.

In this episode of Industry Edge, Danielle Neely hosts Israel Woodson, the Founder and CEO of HydroCare, to discuss building customer trust through service excellence. Israel talks about how he balances his personal and professional life, why commercial businesses turn to professional cleaning companies, and how to build trust and long-term relationships with commercial customers.