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Circumstantial Authenticity

Circumstantial Authenticity

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 Welcome to the show! I hear this all the time...I'm great when the people are in the program but I'm not when I'm trying to get them in the program. Sound familiar? This is really costing you! Today, I'm talking about what I call circumstantial authenticity. I think you are going to love this episode. Also, want to attend my next free Masterclass? go to https://www.captivatetheroom.com/legacyapril/ Want to listen to my Secret Podcast on Authenticity? https://www.captivatetheroom.com/secretpod/ Interview Summary: The transcript appears to be a recording of a podcast episode hosted by Tracy Goodwin, an expert on voice and communication. [00:41] The main topic discussed is the challenge that entrepreneurs and business owners face in being authentic and connecting with potential clients before they have made a sale or joined a program. [04:33] The host discusses how the internal psychology and "voice masks" that people use to protect themselves can lead to inauthentic and off-putting communication that repels potential clients, even though the person may be able to connect better once the client has already made a purchase. [12:11] Interviewee Background: This is not an interview transcript, but rather a solo podcast episode hosted by Tracy Goodwin, who is described as an internationally known voice expert, award-winning speaker, and someone who has taught hundreds of people around the world to make a bigger impact with their voice. [00:41] Key Points Entrepreneurs and business owners often struggle to be authentic and connect with potential clients before they have made a sale or joined a program, even though they are able to connect better once the client is already in the program. [04:33] This is due to the "voice masks" and internal psychology that people use to protect themselves, which can lead to inauthentic and off-putting communication that repels potential clients. [12:11] The host believes that at least 30% of potential sales are lost due to this issue, as potential clients are turned off by the inauthentic communication before they make a purchase. [11:56] The solution lies in doing the internal work to "unearth, unmask, and unleash" the authentic voice, which requires addressing the underlying wounds, fears, and stories that are driving the inauthentic communication. [15:51] Notable Quotes "I think a lot of times people think about voice. [03:26] Well, I'm not a podcaster. Well, I'm not a speaker. Well, I don't sell anything. Your relationships will dramatically improve when you rewrite the psychology of your voice." (02:00) [03:45] "If people won't listen to you, you won't get to share your message." (02:30) [15:29] "We have to do the psychology of the voice triangle, unearth, unmask, unleash. [13:25] And in that unleashing process, that's where all the real sounds of you are. [13:27] They can't get through right now because they've got six layers on top holding them down in an effort to protect you." (12:30) Kicker Quotes "Now more than ever, the data shows me that your buyer must connect with you within seconds. [15:51] They must know who you are. How are they going to know who you are or the revelation of the sounds that are buried in layer seven?" (15:30) [13:41] "This is the work that we do. This is the work that we do in psychology of the voice. We unearth, we unmask, we unleash. And I encourage you, if you are feeling like, well, I'm great when I get 'em in the offer, when I get 'em in the program or when they buy, but before then it's hard. [04:35] It's not really me. It just doesn't work. It doesn't click. It's so much effort. I know I'm pretending. I know I'm faking. Then we need to fix that because it is hurting your sales, it is hurting your connection, and it's not going to just go away." (16:30) [11:56] Detailed Insights Main Arguments: Entrepreneurs and business owners often struggle to be authentic and connect with potential clients before they have made a sale or joined a program (01:07, 05:00). [04:33] This is due to the "voice masks" and internal psychology that people use to protect themselves, which can lead to inauthentic and off-putting communication that repels potential clients (06:30, 10:00). [12:11] The solution lies in doing the internal work to "unearth, unmask, and unleash" the authentic voice, which requires addressing the underlying wounds, fears, and stories that are driving the inauthentic communication (12:30, 16:30). [15:51] Supporting Evidence: The host has heard this issue brought up multiple times by people in the last week or 10 days (01:07). The host believes that at least 30% of potential sales are lost due to this issue (07:00). The host provides examples of how the inauthentic communication can manifest, such as talking really fast to hurry through the sales process (11:00). [12:29] Themes and Trends Recurring Themes: The importance of authenticity and connecting with potential clients (01:07,...

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