Episode Summary:

In this episode of Start. Scale. Exit., Ivan Galvez sits down with Justin Andrews, Co-Founder and CEO of REUZEit Technologies, to unpack how he turned the complex world of surplus lab equipment into a powerful circular economy platform.

What started as a niche resale operation has grown into a scalable SaaS and Hardware as-a-Service (HaaS) model powered by AI and human insight. Justin walks us through the real story of REUZEit from being their first customer to building out the supply side before even touching demand. If you’ve ever wondered how to digitize a service business, bootstrap through chaos, or build a profitable company by fixing your problems, this one’s for you.

Together, they explore how circularity isn’t just good for the planet, but great for business when paired with tech, operational depth, and a relentless focus on solving real problems.

🔑 Key Takeaways:

• Why most marketplace startups fail and how REUZEit beat the odds
• The power of being your first client
• Why automation only works if you’ve lived the manual pain first
• How to grow responsibly without overhiring or chasing hype
• The role of AI in lifecycle management, and why humans still matter
• Why SaaS came after the service and why that order saved them
• How to productize operations into scalable tech
• What sustainable profitability looks like in hardware-heavy industries
• Lessons from bootstrapping: when to reinvest vs. when to breathe
• Why REUZEit is betting big on the circular economy and winning

💡 Golden Nugget:

“Circularity isn’t just about sustainability, it’s about extracting full value from every asset. We’re not just moving equipment; we’re moving businesses toward better margins and better habits.”

Mentioned in the Episode:

• reuzeit.com/videos – Explore REUZEit’s lifecycle platform
• LinkedIn: Justin Andrews – Follow and connect with Justin
• REUZEit’s Hardware-as-a-Service platform (HaaS)

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