• Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond

  • Oct 27 2024
  • Length: 5 mins
  • Podcast

Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond

  • Summary

  • In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.

    I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.

    I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.

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