Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
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Chunking for Success: How Breaking Down Big Goals Drives Momentum in Marketing and Beyond
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About this listen
In this episode, I talk about the power of “chunking”—a psychology concept introduced by George Miller in 1956—as a game-changer for managing complex goals in today’s fast-paced marketing landscape.
I'll tell you about how our team at Augurian leverages chunking to align clients and teams through structured roadmaps, quarterly goals, and agile-inspired two-week sprints.
I dive into how these focused cycles keep us nimble, boost transparency, and foster trust.
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