Filmed On: 7th August 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by Jamie D'Alessandro (Associate Strategist) and Joshua Squires (Associate Director of SEO) from performance marketing agency Amsive to dig deep into how AI, brand strategy, and shifting user behaviour are transforming search.We covered a huge range of topics, including:- How Google’s AI Mode is evolving — and why Perplexity could change the ecommerce game- The zero-click challenge and how brands can stay visible in AI-driven search results- Why brand building is becoming the number one SEO strategy- The role of Ideal Customer Profiles (ICPs) in driving high-value traffic- Survival strategies for smaller budgets - from community events to guerrilla marketing- Whether websites are still for humans or increasingly just for bots- How agencies can bridge the gap between in-house teams and the C-suite in the AI eraConnect With Jamie - https://www.linkedin.com/in/jldalessandro/Connect With Joshua - https://www.linkedin.com/in/joshsquiresrva/Glossary Section:ICP = Ideal Customer ProfileAOV User = Average Order Value Related Links - https://www.404media.co/https://www.searchwithsean.com/post/seo-ai-audio-guideshttps://www.searchwithsean.com/

Filmed On: 31st July 2025

Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by the brilliant Garrett Sussman - Director of Marketing at iPullRank and a regular contributor to Search Engine Land - to unpack where search is really heading, and what SEOs, brands, and content teams need to be doing now.We discussed a wide range of topics, including:- How AI Mode is changing everything — and what Google’s Web Guide test tells us about the future- Why brand visibility matters more than rankings in a world without clicks- How ecommerce will be reshaped by AI agents and in-search purchasing- What SEOs should know about personalisation, personas, and prompt-driven search- Whether websites are becoming redundant - or just repurposed for bots- The growing role of cognitive bias in AI answers and user journeys- Why traditional SEO metrics are breaking - and what to track instead- How to prepare for a world where search becomes part of your AI assistantConnect With Garrett - https://www.linkedin.com/in/garrettsussman/https://www.searchwithsean.com/

Filmed On: 24th July 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimAnn Smarty is a legend of the SEO world, with over 20 years of experience in content marketing, search optimisation, and AI-driven strategy. She’s the co-founder of Smarty Marketing and the creator of one of the industry's most respected newsletters.In this episode of Chat With Sean, I’m joined by the brilliant Ann Smarty. Ann shares exactly what brands and SEOs should be focusing on in 2025.We discussed a wide range of topics, including:- The truth about AI Mode, zero-click search, and declining traffic- Why many businesses still haven’t nailed the basics of SEO- How eCommerce brands can prepare for in-chat purchases- What SEOs need to know about Reddit’s rising influence- The growing gap between SEO tools and actual insights- Whether LLM sitemaps and AI targeting really matter- How to futureproof your content, your brand, and your strategyConnect With Ann - https://www.linkedin.com/in/annsmarty/https://www.reddit.com/r/SEO_for_AI/https://www.smarty.marketing/Related Link - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-results

In this episode of Chat With Sean, I’m joined by MJ, creator of the Life After 40 YouTube channel, for a conversation about how technology is reshaping the world we live in.We discuss the accelerating impact of AI and automation, what it means for identity and purpose, and how society can adapt to constant disruption - from work and relationships to creativity and control.Connect With MJ - https://www.youtube.com/@UC37Ek2zRfAXpJ1oYh7Ot90g Related Link - https://marshallbrain.com/

In this episode of Chat With Sean, I’m joined by Clint, host of the Night Shift YouTube channel, for a discussion about the realities of artificial intelligence.We explore the existential risk of superintelligence, how AI is already reshaping society, the impact on the job market, and whether governments and tech giants are leading us towards utopia or disaster.Connect With Clint - https://www.youtube.com/@ClintWeldon - https://www.teamnightshift.com/

Filmed On: 11th July 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

Fery Kaszoni is the Chief Executive Officer of Search Intelligence Ltd. Known for his humour, transparency, and no-nonsense insights, Fery is one of the leading voices in digital PR and SEO.

In this episode of Chat With Sean, we explored a wide range of topics, including:

- The real secret behind successful digital PR campaigns in 2025

- Why relentless outreach and re-angling are more important than ever

- How to use social media platforms like TikTok to earn links

– without even posting

- Why brand mentions without context don’t move the needle

- The truth about links vs mentions

- How to use AI-assisted "vibe coding" to build products in weeks

- What content types will survive AI Overviews – and what won’t

- Why blog content is “5% as effective” unless you evolve

Connect With Fery - https://www.linkedin.com/in/ferenczkaszoni/

https://www.searchwithsean.com/

Filmed On: 12th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

Craig Campbell has 22+ years in digital marketing - from freelancer to agency owner, affiliate marketer, and buyer/seller of digital assets. He’s spoken at major conferences all over the world, built a popular YouTube channel sharing real lessons (and mistakes), and now runs linksforyou.com, a link-building and digital PR agency powered by years of industry connections.

In this episode of Chat With Sean, I’m joined by the one and only Craig Campbell. As always, Craig brings his trademark honesty, passion, and deep experience to the table.

We explored a wide range of topics, including:

- The latest developments in search and AI Overviews- Why it’s vital to diversify beyond organic SEO

- The growing importance of E-E-A-T and trust signals- The risks and realities of using AI content at scale

- How to win on YouTube with shorts, titles, and engagement tricks

- A look into Black Hat SEO and automation hacksThis one is not to be missed.

And thanks once again to Craig!

https://www.searchwithsean.com/

Connect With Craig - https://www.linkedin.com/in/craigcampbell0302/

Filmed On: 5th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Search With Sean, I sit down with Emina Demiri-Watson, Head of Digital at Vixen Digital, BrightonSEO speaker, and co-host of the podcast SEOs Getting Coffee.We dive deep into:- How SEO strategies are adapting to AI Overviews, LLMs, and changing user behaviour- Why traffic isn’t the only KPI that matters anymore- The critical role of brand perception in an AI-driven search world- Responsible AI use in digital marketing – and why your workflows need to evolveEmina brings insights from the agency front line, shares real use cases of AI automation, and offers a grounded vision of where search is heading.https://www.searchwithsean.com/Connect With Emina - https://www.linkedin.com/in/emina-demiri/ SEOs Getting Coffee - https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4https://www.vixendigital.com/Other Links:Attribution Crack Topic - https://www.linkedin.com/in/reneebigelow/ Sean Carroll - From 0 - 30K Clicks Per Month In 16 Months With Effective Keyword Research - https://www.youtube.com/watch?v=o8EbrHtbbQc&t=5sMajestic Video - Why Tracking LLM Traffic Matters - https://www.youtube.com/watch?v=4wufeXgriKA&t=14sChat With Andrew Holland | Future Of SEO Roles, Word Embeddings & Blogging - https://www.youtube.com/watch?v=a-zr9q6g4mY&t=115sGus Pelogia - Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale - https://www.screamingfrog.co.uk/blog/map-related-pages-at-scale/