Filmed On: 7th August 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by Jamie D'Alessandro (Associate Strategist) and Joshua Squires (Associate Director of SEO) from performance marketing agency Amsive to dig deep into how AI, brand strategy, and shifting user behaviour are transforming search.We covered a huge range of topics, including:- How Google’s AI Mode is evolving — and why Perplexity could change the ecommerce game- The zero-click challenge and how brands can stay visible in AI-driven search results- Why brand building is becoming the number one SEO strategy- The role of Ideal Customer Profiles (ICPs) in driving high-value traffic- Survival strategies for smaller budgets - from community events to guerrilla marketing- Whether websites are still for humans or increasingly just for bots- How agencies can bridge the gap between in-house teams and the C-suite in the AI eraConnect With Jamie - https://www.linkedin.com/in/jldalessandro/Connect With Joshua - https://www.linkedin.com/in/joshsquiresrva/Glossary Section:ICP = Ideal Customer ProfileAOV User = Average Order Value Related Links - https://www.404media.co/https://www.searchwithsean.com/post/seo-ai-audio-guideshttps://www.searchwithsean.com/

Filmed On: 31st July 2025

Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by the brilliant Garrett Sussman - Director of Marketing at iPullRank and a regular contributor to Search Engine Land - to unpack where search is really heading, and what SEOs, brands, and content teams need to be doing now.We discussed a wide range of topics, including:- How AI Mode is changing everything — and what Google’s Web Guide test tells us about the future- Why brand visibility matters more than rankings in a world without clicks- How ecommerce will be reshaped by AI agents and in-search purchasing- What SEOs should know about personalisation, personas, and prompt-driven search- Whether websites are becoming redundant - or just repurposed for bots- The growing role of cognitive bias in AI answers and user journeys- Why traditional SEO metrics are breaking - and what to track instead- How to prepare for a world where search becomes part of your AI assistantConnect With Garrett - https://www.linkedin.com/in/garrettsussman/https://www.searchwithsean.com/

Filmed On: 24th July 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimAnn Smarty is a legend of the SEO world, with over 20 years of experience in content marketing, search optimisation, and AI-driven strategy. She’s the co-founder of Smarty Marketing and the creator of one of the industry's most respected newsletters.In this episode of Chat With Sean, I’m joined by the brilliant Ann Smarty. Ann shares exactly what brands and SEOs should be focusing on in 2025.We discussed a wide range of topics, including:- The truth about AI Mode, zero-click search, and declining traffic- Why many businesses still haven’t nailed the basics of SEO- How eCommerce brands can prepare for in-chat purchases- What SEOs need to know about Reddit’s rising influence- The growing gap between SEO tools and actual insights- Whether LLM sitemaps and AI targeting really matter- How to futureproof your content, your brand, and your strategyConnect With Ann - https://www.linkedin.com/in/annsmarty/https://www.reddit.com/r/SEO_for_AI/https://www.smarty.marketing/Related Link - https://www.searchwithsean.com/post/navigating-seo-ai-in-2025-trends-tools-and-the-future-survey-results