Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by Matthew, the co-founder of SEO Gets, a powerful tool designed to simplify SEO reporting and make sense of your Google Search Console and GA4 analytics. Matt discusses how their platform streamlines the complexities of SEO data, offering easy access to indexation tracking, reporting, and advanced features like content groupings and annotation tracking.

Matt also shares insights on how AI is influencing SEO, how SEO professionals can leverage this tool to gain faster insights into their website’s performance, and the latest updates around indexing and crawl budgets.

Matthew discusses:

- The main features of SEO Gets and how it simplifies GA4 and GSC reporting

- How indexation tracking can help SEO professionals optimise their crawl budget

- The importance of annotations and how to track the impact of SEO tests

- The integration of GA4 data with Google Search Console for more actionable insights

Topics covered include:

- How to make GA4 data easier to understand and actionable

- The indexation report and why it's crucial for SEO strategy

- Best practices for using annotations to track changes and improvements in SEO

- How to leverage the SEO Gets Chrome extension for seamless indexing and tracking

- AI-powered SEO workflows and how they simplify large-scale website management

Exclusive Offer: Get 10% off your first subscription with SEO Gets by using the code CHATWITHSEAN at checkout. Follow this link: https://seogets.com/?ref=chatwithsean

In this episode of Chat With Sean, I’m joined by Joy Hawkins, a highly respected SEO expert and the founder of Sterling Sky Inc, a digital marketing agency specialising in local search. Joy shares her thoughts on the impact of AI in local listings, the ongoing challenges with attribution, and how Google is evolving its search algorithms, especially in the wake of AI-driven changes.

We look into how AI search is influencing the local SEO landscape, the increased importance of reviews, and the challenges that small businesses face with AI-powered local packs and search results. Joy also discusses the latest trends in AI search and Google Ads, and how these changes are impacting SEO and conversion tracking.

Joy discusses:

- The rise of AI-driven local search packs and how they’re affecting small businesses

- The challenges around attribution and the difficulty of proving ROI in AI-powered SEO

- How Google Ads are becoming more prominent in local results

- Strategies for optimising local listings and managing online reviews

Topics covered include:

- The impact of AI on local SEO rankings and visibility

- The growing role of Google Ads in local search and its implications for small businesses

- The future of review management and how businesses can stay ahead

- Best practices for maintaining consistent information across multiple platforms

- Handling fake reviews, incentivised reviews, and their impact on SEO strategy

In this episode of Chat With Sean, I’m joined by Jon Goodey, founder of Indexify, a London-based digital marketing agency. Jon combines AI, data, and automation to create intelligent SEO workflows and strategies. With a strong background in software development, Jon builds AI-powered tools that streamline decision-making, reporting, and performance measurement for clients.

We look at Jon’s approach to building real-world AI tools, automating SEO workflows, and his 52-week coding challenge for developers. Jon demonstrates how AI platforms like Perplexity and Claude are changing the way we handle SEO tasks, research, and decision-making.

Jon discusses:

- The process behind building AI-powered SEO tools

- How Perplexity and Claude are transforming SEO workflows

- Jon’s approach to AI-powered SEO automation

- Real-world examples of how AI can improve SEO workflows and processes

Topics covered include:

- The practical applications of AI in building tools and automating SEO workflows

- The 52-week coding challenge: How Jon helps developers level up their AI and workflow skills

- How to build and deploy AI-driven SEO workflows

- Real examples of AI-powered SEO task automation

- Insights into local SEO, AI in software development, and automating processes