Chat With Dana DiTomaso | GA4, AI Tools, & Custom Analytics Strategy For 2026
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Chat With Dana DiTomaso | GA4, AI Tools, & Custom Analytics Strategy For 2026
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About this listen
In this episode of Chat With Sean, I’m joined by Dana DiTomaso, Principal & Founder of Kick Point, Inc., and the creator of the Analytics Playbook - a renowned course that helps marketers harness the power of data for their careers. We dive deep into GA4, the challenges of tracking AI traffic, and how custom analytics setups are more important than ever.
Dana shares valuable insights on setting up Google Tag Manager, avoiding common pitfalls in GA4, and how to use AI tools for more accurate data analysis. We also discuss the evolving landscape of SEO reporting, including how AI-powered content is shifting user behaviour and how brands should adapt their tracking strategies for 2026.
Topics covered include:
- The problem with Bounce Rate in GA4
- How to use AI tools to analyse GA4 data
- Transitioning from Universal Analytics to GA4
- Customizing your GA4 reports for actionable insights
- The importance of consent management and GDPR compliance
- How AI traffic is changing the SEO landscape