Filmed On: 8th January 2026

Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him

In this episode of Chat With Sean, I’m joined by Bengu Sarica Dincer — SEO Manager at Designmodo and international speaker (BrightonSEO and more).

We dig into SEO predictions for 2026, what “quality content” really means when traffic doesn’t tell the full story anymore, and why being discoverable across multiple ecosystems (social, communities, AI search, marketplaces) is becoming essential.

Bengu also shares practical advice on GA4 user journey tracking, common mistakes marketers still make, and the best tools + resources she recommends.

Topics covered

- SEO in 2026: being discoverable everywhere, not just ranking pages

- Why user journeys are no longer linear

- Content success beyond traffic: trust, confidence, next actions

- GA4: tracking meaningful decisions (not vanity events)

- Tools for AI visibility + performance analysis

- Best GA4 learning resource recommendations

- Events and conferences Bengu is attending this year

Related Sources:

https://www.duda.co/webinars

https://developers.google.com/analytics/learn/beginners

https://www.analyticsmania.com/

https://www.searchwithsean.com/post/digital-marketing-trends-2026-what-the-experts-are-saying

Connect With Bengu - https://www.linkedin.com/in/bengu-sarica-dincer/