Filmed On: 27th August 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by Jono Alderson – independent technical SEO consultant and co-founder of the Days of the Year website.Together, we look into why marketing is shifting from persuading humans to persuading machines – and what that means for businesses, publishers, and SEOs.We explored a range of topics, including:- Why the death of content marketing is really about machines seeing through shortcuts- How brand perception and above-the-line marketing now influence search visibility- Why mid-market companies may disappear in a machine-evaluated web- The role of archives, reviews, and reputation in permanent brand management- Why semantic HTML matters more than ever in the age of AI and agents- The dangers of echo chambers, propaganda wars, and the “hollow web”- How links should really be understood – and why backlinks is the wrong frame- What the future holds for Google Ads, automation, and brand impressions- Whether we’re already living in a “hollow universe” where incentives to publish vanishConnect With Jono - https://www.linkedin.com/in/jonoalderson/Jono's Blog - https://www.jonoalderson.com/blog/