Filmed On: 7th August 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by Jamie D'Alessandro (Associate Strategist) and Joshua Squires (Associate Director of SEO) from performance marketing agency Amsive to dig deep into how AI, brand strategy, and shifting user behaviour are transforming search.We covered a huge range of topics, including:- How Google’s AI Mode is evolving — and why Perplexity could change the ecommerce game- The zero-click challenge and how brands can stay visible in AI-driven search results- Why brand building is becoming the number one SEO strategy- The role of Ideal Customer Profiles (ICPs) in driving high-value traffic- Survival strategies for smaller budgets - from community events to guerrilla marketing- Whether websites are still for humans or increasingly just for bots- How agencies can bridge the gap between in-house teams and the C-suite in the AI eraConnect With Jamie - https://www.linkedin.com/in/jldalessandro/Connect With Joshua - https://www.linkedin.com/in/joshsquiresrva/Glossary Section:ICP = Ideal Customer ProfileAOV User = Average Order Value Related Links - https://www.404media.co/https://www.searchwithsean.com/post/seo-ai-audio-guideshttps://www.searchwithsean.com/