Chat With Garrett Sussman | Google Search Evolution, Brand Visibility & Cognitive Biases
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Chat With Garrett Sussman | Google Search Evolution, Brand Visibility & Cognitive Biases
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About this listen
Filmed On: 31st July 2025
Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & Him
In this episode of Chat With Sean, I’m joined by the brilliant Garrett Sussman - Director of Marketing at iPullRank and a regular contributor to Search Engine Land - to unpack where search is really heading, and what SEOs, brands, and content teams need to be doing now.We discussed a wide range of topics, including:- How AI Mode is changing everything — and what Google’s Web Guide test tells us about the future- Why brand visibility matters more than rankings in a world without clicks- How ecommerce will be reshaped by AI agents and in-search purchasing- What SEOs should know about personalisation, personas, and prompt-driven search- Whether websites are becoming redundant - or just repurposed for bots- The growing role of cognitive bias in AI answers and user journeys- Why traditional SEO metrics are breaking - and what to track instead- How to prepare for a world where search becomes part of your AI assistantConnect With Garrett - https://www.linkedin.com/in/garrettsussman/https://www.searchwithsean.com/