Filmed On: 5th June 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Search With Sean, I sit down with Emina Demiri-Watson, Head of Digital at Vixen Digital, BrightonSEO speaker, and co-host of the podcast SEOs Getting Coffee.We dive deep into:- How SEO strategies are adapting to AI Overviews, LLMs, and changing user behaviour- Why traffic isn’t the only KPI that matters anymore- The critical role of brand perception in an AI-driven search world- Responsible AI use in digital marketing – and why your workflows need to evolveEmina brings insights from the agency front line, shares real use cases of AI automation, and offers a grounded vision of where search is heading.https://www.searchwithsean.com/Connect With Emina - https://www.linkedin.com/in/emina-demiri/ SEOs Getting Coffee - https://www.youtube.com/playlist?list=PLCZ9vc4nEbzcuLUnuJcC_c_cbcybHDhW4https://www.vixendigital.com/Other Links:Attribution Crack Topic - https://www.linkedin.com/in/reneebigelow/ Sean Carroll - From 0 - 30K Clicks Per Month In 16 Months With Effective Keyword Research - https://www.youtube.com/watch?v=o8EbrHtbbQc&t=5sMajestic Video - Why Tracking LLM Traffic Matters - https://www.youtube.com/watch?v=4wufeXgriKA&t=14sChat With Andrew Holland | Future Of SEO Roles, Word Embeddings & Blogging - https://www.youtube.com/watch?v=a-zr9q6g4mY&t=115sGus Pelogia - Using the Screaming Frog SEO Spider and OpenAI Embeddings to Map Related Pages at Scale - https://www.screamingfrog.co.uk/blog/map-related-pages-at-scale/