Filmed On: 14th August 2025Host: Sean Barber - / https://www.linkedin.com/in/seanrbarber/ - He & HimIn this episode of Chat With Sean, I’m joined by the fantastic Dan Taylor - Partner & Head of Technical SEO at the international technical SEO agency SALT and a regular speaker at events like BrightonSEO and Google Search Central Live.

* Also, thanks to Dan for keeping the conversation going even with some tech hiccups along the way! We covered a wide range of topics, including:- Why ROI and second-order effects are becoming the true measure of SEO success- How AI Mode, Gemini, and LLMs are reshaping the funnel and attribution models- The SEO vs GEO debate - What the Chrome - Perplexity story could mean for Google, ads, and marketers- Whether websites are still the digital “shopfront” - or evolving into something bigger- The risks of outdated content in AI answers and how to audit for brand safety- Why traditional technical SEO still matters - and where it must evolve next- How to explain search changes to the C-suiteConnect With Dan - https://www.linkedin.com/in/danielrwtaylor/Related Links - https://www.chris-green.net/post/million-websites-in-search-of-llms-txt

Deep Dive into LLMs like ChatGPT - https://www.youtube.com/watch?v=7xTGNNLPyMI&t=4s