¥In this episode of Purpose & Profit, co-hosts Dave Raley and Carly Berna sit down with Brady Josephson, VP of Marketing & Growth at charity: water, to explore what it really takes to be disruptive—not just in marketing, but within an organization’s culture and strategy.

Brady shares behind-the-scenes stories from the bold and sometimes controversial Dreamers campaign, as well as the inspiration and vision behind The Experience Lab—a multi-year, high-investment initiative designed to transform donor engagement.

He also discusses how charity: water is reducing friction in decision-making, empowering “doers,” and embracing internal disruption to stay agile as they grow.

In this episode, you’ll learn:

• How to cut through the noise and define meaningful disruption.

• What happens when bold campaigns spark internal pushback, and why that’s not always a bad thing.

• The mindset and structure needed to keep a growing nonprofit flexible and innovative.

• Why elevating execution and empowering teams can be just as disruptive as any marketing campaign.

Learn more about Brady at: https://www.linkedin.com/in/bradyjosephson/

Meanwhile, dive deeper into charity: water’s misison: https://www.linkedin.com/in/bradyjosephson/

Discover more episodes of Purpose & Profit Podcast at: purposeandprofitpodcast.com

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Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.