Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas Underwood and David Roman are joined by Jeremy Hoyle, leadership coach and veteran of the family entertainment industry. Jeremy shares his personal journey from frontline worker to senior executive, emphasizing the importance of investing in your own professional development. The conversation delves into EOS and business fundamentals, with practical advice on leveraging KPIs and accountability to drive growth.

00:00 "Work Ethic and Ownership"

05:23 Leadership & Business Coaching Journey

10:44 "Dependability and Leadership Value"

19:37 "Building Layers for Growth"

23:39 "Improving Call Conversion Rates"

31:02 "Leaders Need Accountability Systems"

35:09 "Missed Conversations and Discipline"

38:26 Teaching Accountability Through Standards

45:05 "Mopping Mishaps and Frustrations"

50:12 "Policing Standards and Staffing"

56:50 Linchpins vs. Industrial-Era Education

01:03:09 "Struggles of Running a Shop"

01:03:49 "Sell the Shop"

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, David Roman and Lucas are joined by Kyle Buenger, owner of KB Mobile Programming. Kyle shares his journey from burnout in a traditional shop environment to launching his own mobile programming business in Phoenix, Arizona. The discussion centers on the importance of proper financial planning, including pricing and insurance, for independent technicians. It also addresses the challenges and opportunities of working in a market with limited diagnostic talent, as well as the need to develop systems that support growth and long-term sustainability.

00:00 "Inconsequential Things Won't Change"

09:04 "Initiative to Solve Programming Issue"

13:05 "Starting Work and Progressing"

18:45 Honda Accord vs Ferrari Debate

21:50 Maximizing Mobile Repair Profitability

27:55 Managing Expenses with Steady Income

32:48 "Progress Over Fear of Loss"

39:37 Raise Prices and Build Value

44:04 Avoiding Tool Salesmen

48:27 "Work Dispatch and Programming Process"

53:22 "Investing and Reinvesting in Business"

01:00:04 Diagnostic Testing and Routine Basics

01:08:20 Tampered Seat Belt Leads Trauma

01:09:47 Unwanted, Costly, Certified Repairs

Don't get to the end of this year wishing you had taken action to change your business and your life.
Click here to schedule a free discovery call for your business: https://geni.us/IFORABE

Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026

Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable.
Click here to schedule a free demo: https://info.shop-ware.com/profitability

Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros!
Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros

Shop owners, are you ready to simplify your business operations? Meet 360 Payments, your one-stop solution for effortless payment processing.

Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments, you get everything integrated into one sleek, digital platform.

Simplify payments. Streamline operations. Check out 360payments.com today!

In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop’s ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.

00:00 Hot Weather Reactions Differ

09:10 Unexpected Heatwave Experience

11:21 Geographic Targeting for Business Pages

17:26 "Marketing Value-Added Services"

25:18 Streamlined Pricing Eliminates No-Shows

28:41 "Ethical Success vs. Unethical Gains"

36:18 "Luxury Laura Avatar Humor"

38:13 Marketing Strategy for Ideal Clients

45:31 Overpriced Analytics with Customer Tracking

48:46 Intrusive Client Data Proposal

56:18 "Auto Knockoff with Personality"

01:02:14 "Balcony Rescue Highlights Tension"

01:05:24 Dad's Shop: No Heat Experience

01:09:16 "Mama Kim's Guidance After Loss"