Cereal Business in India: A Crunchy Overview
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Cereal Business in India: A Crunchy Overview
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The source provides an overview of a podcast episode titled "Cereal-eously India!" hosted by Manu. This episode explores the growing but complex ready-to-eat cereal market in India. It discusses how international brands like Kellogg's have adapted their products to appeal to Indian tastes, while domestic brands are emphasizing traditional grains. The podcast highlights the challenges cereal faces against traditional Indian breakfasts due to factors like cost and cultural preference, yet it also points to significant market growth driven by urbanization and changing lifestyles. Ultimately, the episode humorously examines the intersection of global food trends and local customs within the Indian cereal industry.
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