From rebranding to AI-assisted underwriting and member experience, Central One is redefining what it means to be a “wicked local” credit union. In this episode, Devon Lyon, President and CEO, shares how the Massachusetts-based credit union approaches lending and how they’re embracing data-driven accountability.

Key takeaways:

00:37 – Central One’s rebrand, revamped website, and renewed mission while navigating a highly competitive Massachusetts market.

02:27 – How a new AI-assisted underwriting system will helping thin- and no-credit borrowers access credit-building products.

05:03 – How education lending works as a gateway to lifelong member relationships.

07:30 – Why more credit unions don’t offer private education loans, and how advocacy for regulation changes could help make the juice worth the squeeze.

09:05 – Devon makes the case for direct lending.

11:14 – How variable-rate mortgages work for Central One’s balance sheet.

12:46 – Beyond good times, how the member solutions team supports members before they enter a financial crisis.

14:20 – Managing deposit gathering and funding strategy through volatility—lessons learned from 2021’s rate environment.

16:15 – “Data isn’t about dashboards—it’s about accountability.” Devon shares his journey to data-driven strategy and how Central One is embedding insights across every department.

19:25 – First stop for AI? Underwriting. Devon explains how AI can lead to immediate member impact.

20:26 – What’s ahead in 2026? Data visualization.

Resources Mentioned:

Central One Federal Credit Union: https://www.centralfcu.com/

LendKey: https://www.lendkey.com/

CU Broadcast: https://www.cubroadcast.com/

CULytics: https://culytics.com/

Thrive: https://www.anneleggthrive.com/

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