In this episode of Between Two Fermenters, host Troy Burtch is joined by the dynamic Catherine Oppedisano, VP of Marketing at Steam Whistle Brewing. From a memorable one-night shift with Great Lakes Brewery in 2012 to spearheading major brand revivals across Ontario’s craft beer landscape, Catherine shares her inspiring journey through the industry.

Catherine reflects on her early beer days, her pivotal introductory role in beer at Flying Monkeys, educational years at Mill Street, the huge growth experienced at Collective Arts, and now the fun she’s having at Steam Whistle. She dives into lessons learned while navigating takeovers, driving innovation, creating memorable campaigns, and leading one of the country's most recognizable beer brands back to its roots.

Get ready for a fun, fast-paced conversation full of branding gold, beer nostalgia, and candid insights from one of Ontario’s most respected marketing minds.

Some highlights in this episode:

• Getting her start at Great Lakes and learning to “figure it out” on the go
• The influence of creative mentors and DIY design roots
• Reinventing Steam Whistle’s brand while respecting its legacy
• Why brand consistency is more powerful than perfection
• Navigating the intersection of marketing, creativity, and strategy

Thank you for tuning into the #BetweenTwoFermenters podcast. Please take a moment to give us a rating and review on whichever platform you get your podcasts at and be sure to follow GreatLakesBeer on all social channels. greatlakesbeer.com. Supporting local never tasted soooo good!

Hosted by Troy Burtch, Between Two Fermenters, a podcast brought to you by Toronto's Great Lakes Brewery where craft beer and conversation collide - straight from the tanks to your ears.