Do you get discouraged looking at your podcast stats? You’re not alone. But here’s the good news: ads can help grow your audience. And before you panic or think it’s all too complicated or expensive, that’s precisely why we brought in a certified Instagram and Facebook ad strategist.

In this episode, Carolyn Fagerholm breaks it all down in a clear, creative, and doable way—even if you’ve never run an ad in your life. We’re talking about realistic budgets (yes, you can start at $2/day), audience building, and how to use ads to amplify your podcast without feeling salesy. It’s the kind of episode that’ll make you say, “Wait... I can actually do this.”

What You’ll Learn:

• Why having a proven offer matters before spending a dime on ads
• How to use brand awareness campaigns to build visibility on a small budget
• What the Meta Pixel is and how it helps you track your results
• The difference between cold, warm, and lookalike audiences
• How to set clear, realistic goals for your ad campaigns
• Why ads can help you scale faster than organic marketing alone

Connect with Carolyn Fagerholm:

Instagram: @cmfandcompany

Facebook: facebook.com/cmfandcompany

She offers VIP days, strategy consults, and full-service ad management for podcasters, coaches, and creatives ready to grow their reach.

Mentioned in the Episode:

Buzzsprout Stats

(Remember: You only need ~30 downloads in 7 days to be in the top 50% of podcasters!)