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Can They Brand That?

Can They Brand That?

By: Allie LeFevere & Lyndsay Sanders
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BRANDING FANS….it’s time for the brainstorming game the professional sports world isn’t ready for. Witness history in the making as two elite, creative athletes play their hearts and brains out against their worthy opponent: a notable brand & a blank whiteboard. The clock is ticking, the pressure is on, and only one question remains: Can They Brand That? So get on your feet as they think on theirs, and let’s hear it for the home team: Semiserious founders, Allie LeFevere and Lyndsay Rush2025 Economics Marketing Marketing & Sales
Episodes
  • Edward 40 Hands Guinness World Record for Duct Tape
    Sep 23 2025

    FYI: This episode was recorded before we rebranded from Obedient to Semiserious.

    Whoever said if it ain’t broke, don’t fix it, didn’t listen to this week’s episode of “Can They Brand That?” And yeah, we’re talking about our broken brains (complimentary)! With Duck Brand Duct Tape as the star of the show, we went truly quackers on everything from ammunition to amputation to duck calls to autocorrect to Ludacris and even tapeworms.

    Luckily, we have the whole thing on tape (heheheh) and you can watch it right now! https://youtu.be/0p3vyi0SX8k

    As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

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    33 mins
  • A Slop Chef Cooking Show for Manwich
    Sep 16 2025

    FYI: This episode was recorded before we rebranded from Obedient to Semiserious.

    Loose meat sandwich hive, rise up! This week’s Can They Brand That? is for you. Featuring the iconic sloppy joe sauce, Manwich, we cooked up ideas about meat-cutes, sloppy martinis, man witches, famous Joes, and cooking competitions.

    So get your buns over to our @semiserious YouTube channel and feast your eyes on our tangy, sloppy brainstorm: https://youtu.be/J3NrodMZZR0

    As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

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    31 mins
  • A Randy Savage Look-a-Like Contest for Chomps
    Sep 9 2025

    FYI: This episode was recorded before we rebranded from Obedient to Semiserious.

    Snapping into a Slim Jim is so 1995. This week on Can They Brand That?, we chomp into a healthier meat stick instead. (Chomps, for those paying attention.) This episode has everything: professional meat-thletes, a Katniss Everdeen campaign, chompspirational quotes, billiards for some reason, and a lot of Randy Savage (RIP). As the saying goes, get sticked!

    Watch the full episode on our @semiserious YouTube: https://youtu.be/PuCXan1vKxk

    As the world’s first humor branding agency, Semiserious has worked its magic for industry darlings like Clif Bar, Native, Waterboy, Blue Bunny, Yogi Tea, JOI, Alleyoop, The University of Chicago, Hilton, and Pie. But they would never brag about it in their episode description.

    Show More Show Less
    23 mins
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