CREATE A BETA AND SOFT LAUNCH with William Eastman
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CREATE A BETA AND SOFT LAUNCH with William Eastman
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About this listen
EPISODE 39: CREATE A BETA AND SOFT LAUNCH Time to move from concept to an actual offer. As always, the first version is a MVO (Minimally Viable Offer), the simplest product/service you can sell that satisfies customer needs at a forecasted price point. Since the new / upgraded offer will be evaluated from 2 perspectives (1) how does it perform, (2) how easy is it to use, you have a situation requiring a dual beta.
Topics: Build the prototype - a MVO Create soft launch plan
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