In this episode, Bernadette chats with Penelope Cannata, SEO Content Strategist at StudioHawk, about what it really takes to get found online right now. Penelope unpacks the biggest mistakes businesses make with SEO copy, how to write for both humans and algorithms, and why brands need to double down on trust, quality and purpose if they want to stay relevant in AI-powered search.

With 6+ years of experience across education, commercial and not-for-profit sectors, Penelope brings a refreshing mix of strategy, empathy, and clarity to the world of content marketing. Whether you’re a writer, marketer, or business owner, you’ll walk away with a more grounded (and hopeful!) view of where content is headed.

In this episode, you’ll learn:

• The #1 SEO mistake writers still make (and what to do instead)
• Why content length and quality both matter more than ever
• The difference between informational and thought leadership content (and when to use each)
• How to structure content for SERP features and AI overviews
• Why trust signals and audience-centricity will define the future of SEO
• What AI is actually pulling into results (and how to get your brand included)
• How to optimise for voice search and the rise of zero-click content

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.