CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook
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CONFESSION 1: PR In Tourism—THE GOOD, THE BAD & THE WILD with Peter Hook
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About this listen
Buckle up, because today we’re going deep into the world of PR in tourism with a guy who’s been there, done that, and probably wrote the press release about it. Peter Hook, a legend in the PR space has spent decades shaping the stories that get people packing their bags for Australia—from promoting Kakadu (and its crocs 🐊) to putting the Sunshine Coast on the map.
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In the spirit of reconciliation, Audible acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.