This episode on the Co-Pro Pod, we chop it up with none other than Russell Winfield — style icon, culture shaper, and certified legend in the game.
Russ takes us back to Stratton grom days, where he went from lift rat to local hero, blasting onto the scene with Ride Snowboards and changing the whole look of what a pro could be. We’re talking mag covers, VHS-era hammer hunting, aprés antics, and the kind of global travel stories you can’t print in TransWorld.
Fast forward — dude’s still bringing the progression. Linking with Arc’teryx, Loro Piana (yes, Italian cashmere vibes), and even dropping a collab board with Virgil Abloh that had hypebeasts foaming. From blasting airs to shaping culture in boardrooms, Russ’s fingerprints are all over snowboarding.
Pull up, hit play, and get ready for some heavy history mixed with Russ’s trademark wit. This one’s a time capsule and a masterclass all in one.

We’ve created 25 episodes of the Co-Pro Podcast. Along the way, we’ve gained a range of insights from our guests. Plus there’s the countless micro-lessons gleaned from doing production: set design, dongle procurement, audio level techniques, background research, and the human skills of connecting, interviewing, and storytelling.

In honor of building the plane while teaching yourself how to fly it, we reflect on the lineup of industry pros who’ve joined us to share their tales. Kicking things off with Todd Richards, swapping Jackass memories with Thor Drake, and diving deep into the sports agent world with Circe Wallace, just to name a few. Whether you’ve been here since episode one or are just tuning in, this is a behind-the-scenes taste of what it takes to cook up our podcast, and the wild, inspiring conversations that keep us coming back for more collective progression.

In this episode of the Co-Pro Podcast, we link up with Circe Wallace—legendary pro snowboarder turned deal-closing dynamo. From slashing runs in video parts to running the industry as the sports agent, Circe carved her own line from the backcountry to the boardroom.
We dig into her rise from the early days chasing the dream, to repping the next generation of podium-toppers, and how the skills she learned as an athlete inform her approach as an agent, advocate, and occasional therapist to some of the biggest names in action sports. She pulls back the curtain on cutting career-defining deals, navigating the wins, the hustle, and the heart behind her journey.