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CHAPTER 4 – APPLYING THE ART OF SELLING TO THE CRM BUYERS JOURNEY

CHAPTER 4 – APPLYING THE ART OF SELLING TO THE CRM BUYERS JOURNEY

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Journey into the dynamic world of CRM sales cycles in Chapter 4, where we decode the crucial paths customers take from initial interest to lasting partnership! This eye-opening chapter breaks down the distinct emotional and persuasion-based approaches needed for both seller-initiated and buyer-initiated journeys, revealing how to excel in each stage of their journey. You'll discover how to masterfully guide prospects when you're at the helm, and how to skillfully integrate into a journey already in motion when buyers take the lead.

But we don't stop at the sale – dive deep into the critical post-sales customer journey, where the real magic of CRM relationships unfolds. Learn how these initial touchpoints evolve into long-term partnerships that drive mutual success. This chapter provides the roadmap for navigating each unique path while building lasting customer relationships that extend far beyond the initial purchase.

Ready to master the art of meeting your customers exactly where they are in their journey, whether you initiated the conversation or they came to you?

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