Why Every Cleaning Business Owner Needs a Virtual Assistant (feat. Sidekick Sarah Baker)

Feeling overwhelmed by your endless to-do list? You’re not alone. In this episode of Cleaning Business Life, we sit down with Sarah "Sidekick Sarah" Baker, a virtual assistant who specializes in helping cleaning business owners reclaim their time and scale their operations.

Sarah pulls back the curtain on what a VA actually does—from handling social media, email marketing, and website updates to tackling administrative tasks that drain your time. She explains why outsourcing non-Income Producing Activities (non-IPAs) is the key to unlocking growth in your business.

Why hire a stateside VA like Sarah? Unlike offshore assistants working opposite hours, Sarah prioritizes real-time communication, cultural understanding, and rock-solid organization. She shares her proven systems—from trusty paper planners to digital workflows—to ensure nothing falls through the cracks.

Wondering what to delegate first? Sarah suggests starting with tasks that always get pushed to the bottom of your list. Many of her clients began with social media management and were amazed at how much more she could take off their plates.

“Hiring a VA isn’t just an expense—it’s an investment in your business growth and mental health.” If you’re ready to stop drowning in admin work and start focusing on revenue-generating activities, this episode is for you!

📌 Connect with Sidekick Sarah:
🔗 Website: https://www.sidekicksarah.com/
🔗 Facebook: https://www.facebook.com/sarah.ganderbaker

🔖 Tags: #CleaningBusiness #VirtualAssistant #SmallBusinessGrowth #Outsourcing #Delegation #CleaningCompanySuccess #WorkSmarterNotHarder #CleaningBusinessLife #SideKickSarah

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It can be crowed when trying to figure out who you are going to learn from

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

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Shannon Miller: cleaningbusinesslife@gmail.com

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