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Buying Back Revel Bikes

Buying Back Revel Bikes

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Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey, with a bunch of behind-the-scenes insights.

Show Notes:

Revel Bikes: https://revelbikes.com/

Borealis Bikes: https://fatbike.com/

Why Cycles: https://www.instagram.com/whycycles/

Canfield: https://canfieldbikes.com/

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