Butter Believe It: Shruti Priya Agarwal & Akshay Kalekar Stir Up the Market with Whipdd cover art

Butter Believe It: Shruti Priya Agarwal & Akshay Kalekar Stir Up the Market with Whipdd

Butter Believe It: Shruti Priya Agarwal & Akshay Kalekar Stir Up the Market with Whipdd

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 In this flavourful episode of The Food Professor Podcast, host Michael LeBlanc welcomes Shruti Priya Agarwal and Akshay Kalekar, the co-founders of Whipdd, a rising Canadian food startup transforming the humble butter into a flavour-packed experience. Born from a spark in a home kitchen in India, their story is one of culinary creativity, entrepreneurial hustle, and cross-continental ambition.Shruti, a trained chef with over a decade of experience in the pastry world, first started crafting flavoured garlic butter for friends and family. The rave reviews led to the idea for a scalable product. Upon moving to Canada during the pandemic, she reconnected with Akshay, a fellow business school alum and serial entrepreneur with a background in hospitality and fresh food delivery. Together, they brought Whipdd to life.What started as a kitchen experiment has become a full-fledged brand now carried nationally in Whole Foods Market locations across Canada, thanks to distribution support from Tree of Life and national brokerage by Sinn Solutions. Their product line features five standout flavours: Herb & Garlic, Smoked Chilli, Strawberry, Honey Cinnamon, and Real Strawberry — all crafted with high-quality Canadian dairy and clean, simple ingredients.Michael samples each on mic (yes, it's mouthwatering!) while Shruti and Akshay discuss the importance of natural ingredients, consumer feedback, and flavour innovation. They reveal how they're rapidly scaling up, with upcoming product extensions including a 250g herb & garlic butter brick and single-serve portion cups for airlines and hotels.Their vision goes beyond groceries. The duo is actively exploring foodservice partnerships, airline catering, and big-box retail listings with the likes of Costco, Farm Boy, and Sobeys. And with global interest bubbling up, the Whipdd team is positioning itself for an international takeoff. The Food Professor #podcast is presented by Caddle. About UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph’s Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre’s Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa. Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur. He has been on the front lines of retail industry change for his entire career. Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 ...
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