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Business Your Way

Business Your Way

By: Sandra Julian | Business Coach
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On the Business Your Way podcast, we'll help you ditch the constant hustle for Unstoppable Scalable Growth so you can streamline your business operations, convert high-quality clients, boost your profits and unlock the success you deserve. New episodes drop every two weeks which will provide you with helpful tips and advice from both Sandra Julian and guests to help you on your journey to a successful business your way.

© 2025 Business Your Way
Economics Leadership Management Management & Leadership
Episodes
  • How to Thrive in Business When Menopause Hits
    May 6 2025

    This episode explores how to thrive in business when menopause hits by embracing physical & emotional changes, gaining knowledge, & redesigning your business & lifestyle to support long-term wellbeing.

    Let’s have a heart-to-heart ❤️

    If you're a middle-aged woman in business who’s suddenly finding it all… a lot harder, you’re not imagining it. You're not broken. You're not lazy. And no, you haven't lost your edge 💪 You’re likely experiencing the profound impact of menopause or perimenopause.

    Navigating menopause as a business owner can feel like trying to run a marathon in heels 👠🏃 You’re expected to keep performing, but there seem to be obstacles around every corner.

    As businesswomen, what we did day after day, year after year without a blink of an eye, suddenly feels impossible, despite our best efforts. Because our bodies, our brains, our energy, our priorities; it all changes without much notice.

    But the good news: menopause isn’t the end. As Dr. Wendy Sweet, says, it’s time to embrace it, not resist it.

    But with all the ignorance and lack of knowledge surrounding menopause, that feels easier said than done.

    Why Menopause Is a Business Reality 📉

    Menopause is a health transition, yes.

    But it’s also undeniably a business reality for female entrepreneurs and professionals. A brutal shift in energy, productivity, motivation, and mental clarity forces us into a different kind of leadership; from ourselves, and for ourselves.

    It’s easy to feel like you just have to keep up appearances and figure it out on your own. But you don’t have to. Sometimes we just need to hear, “You’re not crazy. This is a real phase, and you’re doing brilliantly.”

    But Dr Wendy stresses that (accurate) knowledge is power. Which is exactly why she launched her program, MyMT™ (short for “My Menopause Transformation”).

    The Menopause Quiz is a 1st step to help you understand what’s really going on in your body beyond hot flashes. (It’s free, & it’s not about selling supplements.)

    Take the quiz here https://www.mymenopausetransformation.com/perimenopause-menopause-quiz/

    Continue to read https://www.sandrajulian.co/podcast146



    Rate, Review, And Subscribe For More Business Wisdom!
    You can send me a message, question, feedback HERE

    Work with me
    Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

    You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

    Website: www.sandrajulian.co
    Instagram: www.instagram.com/sandrajulian.co
    Facebook: www.facebook.com/sandrajulian.co
    LinkedIn: www.linkedin.com/in/sandrajulian1
    YouTube: www.youtube.com/@SandraJulian-Co
    Pinterest: www.pinterest.com/sandrajulianco

    Episode edited by ...

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    1 hr and 10 mins
  • The Chill Guide to Knowing It’s Time to Hire | Ep 145
    Apr 22 2025

    If your workload is overflowing, your team is maxed out, and your pipeline’s heating up, it’s probably time to hire. With the right plan, it doesn’t have to be scary.

    You know that feeling. Business has been ramping up. You’re doing well, but it’s also getting “a bit much”. You’re wondering if maybe, just maybe, it’s time to hire someone. 👀

    But then your brain chimes in with, “Whoa there… are we sure about this? What if we jump too soon?”

    Totally valid. Hiring feels like a big leap. 🪂
    Because it is.

    So how do you know when it’s time to stop doing everything yourself and start expanding your team?

    Let’s talk it through. 🗣️

    The “Am I Ready?” Stage 🧩

    There comes a point in almost every small business where you hit a crossroads.🚦

    Here’s how you know you might be standing at that intersection:

    • You’re saying no to awesome projects because your calendar is bursting at the seams.
    • Growth has stalled, not for lack of interest, but for lack of hands on deck.
    • Admin, sleep, weekends, and your sanity are all taking a hit.
    • Clients are starting to feel like they’re in a queue at the supermarket checkout.
    • Freelancers are helping, but it still feels like duct tape on a leaky boat.

    If any of this sounds familiar, guess what?
    It might be time to hire. 🕒

    Hiring = Exciting and Terrifying 😵💫🎉

    Hiring someone is a big deal. You’re not just delegating. You’re becoming responsible for someone’s paycheck. 💸 That’s a lot.

    Even if the numbers look good now, your inner critic might still be yelling, “What if this goes south in three months?” 😨

    I hear you. I’ve been in business a long time, and it still gives me that fluttery nervous energy. 🦋 But here’s the thing:

    You’ll never feel completely ready.

    There’s a saying in business: “Don’t hire when you’re desperate.
    You hire before you think you’re ready.

    That doesn’t mean wing it. It means plan it.

    How I Decide When It’s Time to Hire 🧭

    Let me walk you through how I make the call.

    Continue to read my process here at: https://www.sandrajulian.co/podcast145



    Rate, Review, And Subscribe For More Business Wisdom!
    You can send me a message, question, feedback HERE

    Work with me
    Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

    You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

    Website: www.sandrajulian.co
    Instagram: www.instagram.com/sandrajulian.co
    Facebook: www.facebook.com/sandrajulian.co
    LinkedIn: www.linkedin.com/in/sandrajulian1
    YouTube: www.youtube.com/@SandraJulian-Co
    Pinterest: www.pinterest.com/sandrajulianco

    Episode edited by ...

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    24 mins
  • Service & Digital Product Business Model: Pros, Cons & Must-Know Tips | Ep 144
    Apr 8 2025

    💰 Making money while you sleep sounds like the ultimate business dream, right?!

    We’ve all heard the success stories: people selling templates, courses, or e-books and supposedly raking in cash while they’re out surfing 🏄‍♀️, sipping cocktails🍹, or living their best laptop-free life.

    But is it really that simple? 🤔

    Not quite.

    Megan Elliott (also known as Megan Taylor), who runs a business selling both DIY copy templates ✍️ and fully done-for-you copy packages, knows firsthand that things are a bit more nuanced.

    Her business, Copy Template Shop 🛍️ https://copytemplateshop.com, is all about helping her clients craft copy that’s both connection-driven 💬 and deeply strategic 🎯.

    And here’s what she has to say about service vs. digital product business models and the myth of passive income.

    The Myth of “Passive” Income

    The idea that digital products equal easy money is widespread. But here’s the truth: selling templates may be scalable, but it’s far from hands-off.

    💡 “Passive income isn’t as passive as the online business world wants us to believe.” – Megan Elliott

    Even with automation, running a digital product shop still requires effort:

    ✅ Customer support: Answering questions and troubleshooting, which was so time consuming, Megan eventually decided to hire help.

    ✅ Keeping products updated: Content needs refreshing to stay relevant.

    ✅ Marketing: Driving traffic and sales isn’t automatic. It’s an ongoing job.

    That doesn’t mean digital products aren’t worth it! They just require a different kind of effort than a service-based business.

    Megan knows the ins and outs of service-based vs digital product-based business models so let’s compare the realities of each.

    Service Vs. Digital Products Business: The Pros And Cons In A Nutshell

    Both service and digital product business models have their perks and challenges.

    Continue to read how they stack up in Megan’s experience here at: https://www.sandrajulian.co/podcast144


    Rate, Review, And Subscribe For More Business Wisdom!
    You can send me a message, question, feedback HERE

    Work with me
    Struggling to figure out what’s holding your business back? The Business Growth Snapshot dives into your marketing, sales, and delivery to uncover the roadblocks. You'll get a personalised video with clear steps to attract clients, boost profits, and grow. Grab yours at ​sandrajulian.co/snapshot

    You know that if you want different results, you have to do things differently! If you want to scale your business, increase your profits and crush your goals, your way, then private 1:1 Coaching (3 months) is for you. www.sandrajulian.co/coaching

    Website: www.sandrajulian.co
    Instagram: www.instagram.com/sandrajulian.co
    Facebook: www.facebook.com/sandrajulian.co
    LinkedIn: www.linkedin.com/in/sandrajulian1
    YouTube: www.youtube.com/@SandraJulian-Co
    Pinterest: www.pinterest.com/sandrajulianco

    Episode edited by ...

    Show More Show Less
    55 mins

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