Okay, it's time to call it out: the 200-view jail is REAL. You *finally* post that Instagram reel you overthought for way too long…and it gets 243 views. Again. Here's the truth, though: getting low views doesn't automatically mean your content is bad.

In fact, most creators (yes, even the ones you look up to) only average 8-10% of their follower count in views. If you've got 1,000 followers, 80-100 views per reel is actually NORMAL!

But if your goal is growth and client conversion, there are some key things that might be holding you back. In today's episode, I'm sharing why your reels aren't working and how to fix them.

In this episode, I cover:

• What’s *actually* normal when it comes to reel views
• Common reasons you’re stuck in 200-view jail
• How to break out and start seeing real results

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Check out Jordan’s Reel
• Check out Sol’s Reel
• My reel from July 2024
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training
• Caption Guide

Mentioned in this episode:

Sign up for The Annual Reels Membership here! But hurry, your chance to get 3 months free + bonuses expires July 30th at 11:59 PM EST!

I’m excited to welcome somatic therapist Ariell Murcko to the podcast today to talk about her INCREDIBLE growth on Instagram. After joining the Reels Membership in July 2023, she grew from 1k followers to 50k followers in only 6 months!!

But what really stands out is all the BTS work she put in to make it happen. Ariell’s story is evidence that showing up consistently, sharing your truth, and building community WORKS. It’s such a fun conversation, and will totally inspire you to take action on your own goals!!

In this episode, we cover:

• Why Ariell started her Instagram during grad school + how it’s evolved since
• The clients she supports as a therapist + how her niche naturally shifted over time
• Ariell’s journey from 1k to 50k followers in under a year
• What real consistency looked like during her biggest growth season + why it became a non-negotiable
• Prepping her content each day
• How her IG presence shifted during maternity leave (but didn’t crumble)
• Why community & connection have been key drivers for her on Instagram
• Ariell’s future goals with IG
• Her 2 private live coaching groups + how she shifts her content during launches
• The decision to keep her kids’ faces offline while still showing up as a mom
• Why you need to keep showing up & sharing those spicy, taboo topics

Connect with Ariell:

• Follow on Instagram @wildwisecounseling
• Follow on Facebook
• Check out her website

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist

Ever wonder WHY an Instagram reel goes viral?! I thought it would be fun to break down MY top 5 viral reels across both of my Instagram pages, @sitwithkelly and @businessoftherapy. These are the reels that racked up the biggest view counts, but we’re not JUST talking about numbers here.

I’m sharing what worked well and what I’d do differently (because, yes, I learned something from all of them) so YOU can use these lessons to boost your own content strategy on Instagram!

In this episode, I cover:

• What worked (and why) in my most viral reel ever
• Key takeaways from my 2nd most viral reel
• Inside look at my 3rd most viral reel + lessons learned
• What I’d change about my 4th most viral reel
• Why my 5th most viral reel brought powerful results

Connect with Kelly:

• Follow on Instagram @businessoftherapy and @sitwithkelly
• Check out the Business of Therapy website

Make sure to hit follow/subscribe so you never miss an episode!

Resources & Links:

• Viral Reel #1
• Viral Reel #2
• Viral Reel #3
• Viral Reel #4
• Viral Reel #5
• This episode is sponsored by Alma, the financially rewarding way to go in-network
• I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period
• Private Practice Academy Bundle (PPA)
• Reels Membership
• Business Coaching Waitlist
• Free training