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Building the New Business Model for UK Women's Football with Zarah Al-Kudcy

Building the New Business Model for UK Women's Football with Zarah Al-Kudcy

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How do you build a world-class women's football league on one of the sports' biggest stages? Zarah Al-Kudcy, Chief Revenue Officer at the Women's Professional League Limited (the organization behind England’s top women’s football leagues), joins Courtside to discuss how the WPLL is redefining how to build and expand the commercial opportunities for some of the most storied teams in football history. She and Laura dive into the WPLL’s goals, the power of historic club brands like Arsenal and Chelsea, growing a global fanbase, and why creating a distinctive identity for women’s football—not just mirroring the men’s game—is key to partnership development and long-term success.

  • 00:00 Introduction: Soccer or Football?
  • 02:08 The WPLL: Structure and Vision
  • 04:25 Challenges and Opportunities in Women's Football
  • 08:29 Media and Global Expansion
  • 13:04 Brand Identity and Club Strategies
  • 15:14 Commercial Partnerships and Growth
  • 20:59 Player Involvement and Standards
  • 23:10 Leveraging Global Competitions
  • 26:45 Future Prospects and Final Thoughts
  • 37:05 Conclusion and Credits

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