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Building a TRUSTED Software Agency with J Tower

Building a TRUSTED Software Agency with J Tower

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How do you create and grow a successful software consultancy? Build trust. This episode explores how J Tower and his team grew their agency from zero to over 30 employees. We discuss billing, hiring, remote work, offshoring, sales, and most importantly, how to do all this while building trust.

Chapters

0:00 Introduction

0:40 Trailhead Technology Partners inception story

1:39 Are you your own boss?

2:50 What is your schedule like?

4:10 How do you decide what work to reject?

13:45 Building a sales funnel

16:40 Building client trust

19:30 Handling initial sales

20:50 Remote work model

24:40 Offshoring and nearshoring

29:30 Team structure

31:10 Being a Principal engineer

32:00 What does partner mean?

33:40 Billing approaches

37:30 Influence techniques

39:10 Building client trust

40:30 Billing for discovery

45:37 Tradeoffs and motivation for owning an agency

47:57 What's the right company size?

50:52 Picking the right people

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