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Building a Strong Fundraising Team Culture

Building a Strong Fundraising Team Culture

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In this episode of Deep Dive For Impact, Nick introduces the concept of a "sales model" and what it means for a fundraising organization to commit itself to sales. We then walk through some guiding principles that a member of a fundraising team can use at any time to help them build a sales culture and make their team more efficient and effective.


  • 0:00-3:53 Introduction
  • 3:53-18:36 Prerequisites for a functional sales team
  • 18:36-24:02 Principle #1: Drive toward the ask
  • 24:02-29:16 Principle #2: Maximize relationships at this given moment
  • 29:16-34:38 Principle #3: Spend more time with better prospects
  • 34:38-37:17 Principle #4: Celebrate decisions
  • 37:17-40:06 Principle #5: Don't make decisions for your prospects
  • 40:06-44:16 Bonus principles/considerations
  • 44:16-47:13 Closing thoughts
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