BWA PODCAST SHOW: Building a Personal Brand Using Video Content

In this inspiring and practical BWA Podcast Show episode, BWA’s Founder and National Director, Lyn Hawkins dives deep into the world of storytelling and video marketing with Alicia Lansdown, the Founder of Botanical Content. Discover her personal journey to building a thriving business and the lessons she's learned as a woman entrepreneur.

We explore why storytelling is such a powerful tool in marketing and how women leaders can use it to build authentic personal brands. Learn what makes a compelling, story-driven video and how to leverage this medium to showcase your unique leadership qualities. Whether you're launching a startup or aiming for an executive role, our guest shares actionable strategies for standing out in competitive markets.

From tips on engaging diverse audiences to overcoming barriers in video marketing, we cover it all. Plus, gain insights into emerging trends shaping the future of marketing for Australian women in business and leadership.

Stay tuned for a special offer: the Sydney Studio Day and other opportunities to create impactful content that amplifies your voice and vision.(4th April)

Join us for an episode packed with expert advice and inspiration to help you harness the power of video and storytelling to make your mark.

ABOUT ALICIA LANSDOWN

Founder | Creative Director | Photographer & Videographer | Expert Marketer

Alicia Lansdown is a multi-talented creative professional with a career spanning over 15 years in web technology, photography, marketing, and video production. As the Founder and Creative Director of Botanical Content, a Sydney-based visual content marketing agency, Alicia specializes in helping small and medium-sized businesses attract new clients, convert leads, and increase revenue through strategic and captivating visual storytelling.

Alicia's journey began in 2007 when she completed formal studies in photography, followed by a Bachelor of Business, majoring in Marketing, which she began in 2013 to promote her photography career. Her passion for combining creativity, technology, and strategy led her to expand her expertise into marketing automation, web development, and content creation.

With over a decade of experience driving impactful marketing strategies and 17 years of expertise in video production and photography, Alicia has worked with a wide range of industries, including finance and startups. She has successfully led projects that have doubled business revenue within 12 months, boosted website traffic, and filled events and retreats.

Alicia is creative at heart with a strategic mindset, immersing herself in each client's vision to produce content that resonates and delivers results. Whether it's crafting compelling marketing videos, designing seamless content strategies, or capturing stunning photography, her work consistently elevates businesses to new heights.

Through Botanical Content, Alicia is dedicated to creating exceptional visual experiences that empower businesses to expand their reach, grow their revenue, and connect meaningfully with their audiences. Her dynamic skill set, leadership, and unwavering commitment to excellence make her an invaluable partner in the world of content marketing.

ABOUT LYN HAWKINS:

Lyn is the Founder and National Director of Business Women Australia. She is an entrepreneur, investor, experienced management consultant and executive leadership coach. Lyn is known for her practical focus on achieving growth and transformation. She advises some of Australia’s most successful professional firms and business leadership teams. Lyn is also the WA and SA Director of the Private Wealth Network. Lyn has held previous roles with KPMG, HHG Legal Group, HLB Mann Judd and Telstra, in addition to General Management roles with technology-based businesses.